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I am expressing this in the simplest terms even though I know that makes it kind of simplistic but there we are

1. Dealing just with the GMB profile.

2. If a really great description SCORES YOU 10 POINTS re getting you in the 3 pack for your target keywords what does a really great services section , photos, regular posts (say 1 a day ) SCORE YOU.

3. Answer might be

Description 10 (but first 250 characters is 8 of that 10)
Secondary categories 3
Services 3
Photos 3
Products 1
Posts 1 (but only because any photos added to photos)

Please feel free to add other attributes and also add qualifiers / conditional type statements in brackets eg

Appointments link (1 because gets you more clicks /activity /use of from GMB)
Google Messaging (1 because increases trust)
Owner Reply to reviews (2 but only if owner uses to add in keywords geo type text otherwise 1)

PS I have left out primary category because its so important and effects everything else. And I am fine if you want to say its a stupid question but if you can answer it with that qualifier that would really help! Finally yes I get it making a GMB look loved and all filled out is great independently of ranking for click through, conversions presence organic SEO generally but if you could please answer anyway

Thanks
 

JoyHawkins

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The only things I have found in GMB that have direct impact on ranking are:

1. The business name
2. The categories used (primary holds more weight)
3. The URL you link the website field to
4. Reviews (content & quantity)

Based on lots of testing, I've found everything else has little-to-no direct impact on ranking.
 

djbaxter

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If a really great description SCORES YOU 10 POINTS re getting you in the 3 pack for your target keywords what does a really great services section , photos, regular posts (say 1 a day ) SCORE YOU.
What does "SCORES YOU 10 POINTS" actually mean? Scores points with whom or for what? :confused:

In any "If... Then..." statement, where the If part is false the Then part is irrelevant, n'est-ce pas?
 
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You present an interesting question, but possibly not in terms of only ranking. Assuming that Joy is correct (probably wise) the question becomes what is the impact on searcher engagement/website clicks/calls/driving directions/walk-ins based on the GMB profile elements you identify.

It's not only a matter of being found it search/maps, but of being selected compared to other options.
 

ash-grin

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The only things I have found in GMB that have direct impact on ranking are:

1. The business name
2. The categories used (primary holds more weight)
3. The URL you link the website field to
4. Reviews (content & quantity)

Based on lots of testing, I've found everything else has little-to-no direct impact on ranking.

Hi Joy, are you factoring in GMB posts as not a ranking factor? Or do you just mean out of the actual information you can add to the listing, this list is the only important ranking elements?
 
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Thanks for the replies .....its a very minimalist set of signals Google takes from the GMB ....My problem is the same as we all have how to rank across multiple related business areas when the 3 Pack is dominated by those with the "right" primary category for that search....its each for your primary category harder after that

AND YES I agree conversions zoom up if your information panel is beautifully presented and current.

ps djbaxter very eloqaquent of you but you know what I mean ...everyone else worked it out
 
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