I majored in programming back when I thought I wanted to do something else with my life, so admittedly I have no idea what non-coders think of when they look at schema instructions... but... 'in a pinch' sounds a little extreme to me. This tool looks awesome for time savings, but am I the only one that thought that JSON-LD was super approachable, and even way less of a pain in the butt than micro data? The only thing that tripped me up was the brackets for multiple groups of store hours, and even that was pretty quickly answered wherever it was I was looking... either way, $165 for a shortcut instead of doing 20 minutes of work figuring out JSON semantics for the first time sounds intense.
