AI usage for local seo

[Oliver Keates]

Hi

Does anyone use claude or chat gpt for local seo audits, citations and google business profile?

thanks

 

[fisicx]

I occasionally help use the tools to help with a bit of rewriting. I'm often a little terse in my prose, the AI tools can make it more friendly.

Claude created a whole plugin for me the other day. Took me a couple of hours to sort out the CSS but saved me a ton of time.

 

[Conor Treacy]

Similar to @fisicx we take a lot of our hand audit information and notes, drop it into chatgpt, and then have it write up in plain English what is happening. We found that if we put in the prompt "the client has severe ADHD" or similar phrasing, then the breakdown is much easier to comprehend

In terms of actually having it do an audit - I guess you could have it look at a URL, but beyond reading content for flow, I haven't found it useful from an audit perspective (compared to my handwritten notes)

 

[Joydip Kirtunia]

Hi

Does anyone use claude or chat gpt for local seo audits, citations and google business profile?

thanks

Yes, even if we build a system that can run the full audit in minutes, you still need to provide some manual inputs to get the best results, such as keywords

 

[Foureyes]

I have found Gemini to be helpful to analyze and point out areas of improvement for a webpage in regard to E-E-A-T. Mostly to help me see things I may have overlooked.

 

[fisicx]

Just done some tests using a number of AI tools and the SEO audit they did was quite laughable.

One tool suggested doing guest blogging!

Another thought it was an affiliate site (it's not).

Most of the audit was very generic and offered little detail outside any non-AI auditing tool.

 

[Joey Abna]

My favorite use so far is downloading a csv file from Google Search Console and uploading that to ai and asking it to analyze the file looking for anomalies and make recommendations for topical clusters, internal linking and look for content gaps we may have overlooked.

 

[Conor Treacy]

I have found Gemini to be helpful to analyze and point out areas of improvement for a webpage in regard to E-E-A-T. Mostly to help me see things I may have overlooked.

I keep forgetting Gemini exists. I used to use it for the notebook feature and determining cross linking between articles - but ChatGPT stated to do a better job and I never went back. I need to re-look at Gemini again, I know they're always improving.

 

[fisicx]

Pretty much all the posts here indicate using AI on existing data and content not as a starting point. As always though, never trust the response - AI as quite good at making things up - check your homework!

 

[Oliver Keates]

All interesting insight, @fisicx @Conor Treacy @Joey Abna @Foureyes @Joydip Kirtunia . Is claude your go to llm. Do you guys use agents in claude. I have seen people build skills on Github for this. I find notebooklm useful as a sidenote.

 

[fisicx]

Claude for code. But sparingly as you soon run out of tokens.

For example, I'll write and test the code but use Claude to do the boring stuff like sanitising and escaping.

ChatGPT for prose - that way I don;t waste Claude tokens

Gemini occasionally for resources.

Don't use Agents.

And don't pay for AI either

 

[Joey Abna]

Claude is my Go To and is the only llm I have actually paid for access. I am using Gemini more than ChatGPT now but most of that usage is simple tasks or one offs I don't want in my Claude memory and history at this point. I am also finding myself switching to Gemini vs traditional Google Search. I still use Grok occasionally for simple things as well.

I haven't gone down the rabbit hole of Claude Cowork yet. It uses more tokens than the web version and since I am not ready to give an ai access to my computer or to let it actually complete tasks for me yet I don't see the need for my use yet.

 

[Conor Treacy]

I am a ChatGPT guy - rarely use anything else. I pay the $20/month and do nearly all our code help inside of ChatGPT. Plugin help and troubleshooting, reviewing logs, heck, even taxes, it did a pretty good job on stuff. Each of my projects/clients are split into folders and they're not allowed to use info from another folder. I use it a lot for content too - so many commands and prompts

I've attached a prompt for ChatGPT for SEO Review/Audit - I've tweaked this extensively over time, but there's always room for improvement. Just open the file, replace the info at the top of the file, then paste into ChatGPT. It's a decent starting point for SEO Audit, but it's not the end-all/be-all. It still requires manual review.

All you need to replace is this:

- URL: [PASTE SITE URL]
- CMS / Platform: [WordPress / Shopify / Custom / etc.]
- SEO Plugin: [Yoast / Rank Math / Other]
- Local Business?: [Yes / No]
- Ecommerce?: [Yes / No]
- Service Area / Location(s): [City, State / Multiple Cities / Nationwide]
- Notes / Known Issues: [Optional]

Leave the brackets; just add your comments inside the brackets. So if it's WordPress, remove the others. For the Service area, add the city, state - then for Multiple Cities, you can either leave that text, or add in cities.

It does a decent dump of info, but again, it's not client-ready (I use other things for that). It's not doing a dive into content; this is purely a surface-level review to get the ball rolling.

Have a poke and see what you think.