Changing Audience of An Existing Ad Campaign (Google AdWords)

[NexstarNickR]

I am having some trouble working in the backend of Google Ads. I am trying to change the audience of an existing ad campaign, but can't seem to figure out where I can do that. Do you know where I can re-set my audience for a campaign that is already running?

Thanks in advance for your help!

 

[ElizabethRule]

@NexstarNickR What type of campaign are you talking about? (Performance Max, Search, Display)?

• For search and display you can go to the left-hand nav where you chose a specific Campaign > Audience
  • Here you can select audience signals to targeting or observing (depending on what you want to do with that campaign)
    
    
  • G recently changed this so you have to click "Edit audience segments" to add/remove audiences to the table
    
    
  • Same with demographics, you need to click "Edit demographics" > select an ad group and then chose the demos you want to keep/remove
    
    
  • You can exclude audiences at the bottom
    
    
    
    
    
    
    
    
    
    
• For Performance Max, you edit audiences as part of the Asset Group > Audience signal > click little pencil

For all of these you can edit for an existing campaign. Here is some more info on audience targeting: About audience targeting - Google Ads Help

Hope this helps!

 

[NexstarNickR]

@NexstarNickR What type of campaign are you talking about? (Performance Max, Search, Display)?

• For search and display you can go to the left-hand nav where you chose a specific Campaign > Audience
  • Here you can select audience signals to targeting or observing (depending on what you want to do with that campaign)
    
    
  • G recently changed this so you have to click "Edit audience segments" to add/remove audiences to the table
    
    
  • Same with demographics, you need to click "Edit demographics" > select an ad group and then chose the demos you want to keep/remove
    
    
  • You can exclude audiences at the bottom
    
    
    
    
    
    
    
    
    
• For Performance Max, you edit audiences as part of the Asset Group > Audience signal > click little pencil

For all of these you can edit for an existing campaign. Here is some more info on audience targeting: About audience targeting - Google Ads Help

Hope this helps!

Thank you so much! This is very helpful, and I will let you know if I run into any problems. Thank you so much!