Distance To Track in Local Search Grd Reports

[Matt Chauhan]

Since proximity is a big factor in terms of rankings, how much radius/distance should we track in the local search grid reports for brick-and-mortar businesses like financial advisors, dental clinics, etc., and for SABs like plumbers, electricians, junk removal businesses, etc.?

We take grid reports very seriously, we show them to the clients, and we want to set the right expectations, so we want to understand the distance to track rankings in the grid report for both physical locations and SABs separately.

 

[johnlavapie_SEO]

We track it only within the city/town they are in. In most cases - our clients rarely rank outside their city area. We avoid them for LSG.