Thank you Colan, I am tired of paying guys on Fiverr to do guest postings with it not doing anything at all for me. I had even paid $100 to get links from Microsoft and Sony and similar sites which did nothing for me in terms of traffic or rankings.
Since I have intentions of blogging, I figure this might be a great way for me to get started in any case. I am confused about how one gets the backlinks though. One source I had read from said not to "request" backlinks, so if that is accurate and I should respond to pitches, how does it actually work to get the backlinks please?
Yes Yes and Yes like Colan said!
These are some of the best backlinks a website can get!
1. They usually come from very strong authoritative websites. Backlinks from higher authority websites are worth much more than your basic citation-type backlinks.
2. They are very hard to replicate by competitors. It's almost impossible.
3. They position you as a thought leader in your industry. You can add as mentioned or featured in tags to your website increasing your social proof as well.
They aren't the easiest to come by but I find if you are clear in your communication, offer informative insights (bonus if it's unique), and are one of the first to respond your chances of landing these types of backlinks are much higher.
I would always recommend running this strategy (digital PR) if you're looking to improve your SEO.