For More Local Traffic Hit Play ▶ Video Marketing Mini Roundup

[Linda Buquet]

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You guys know I'm a big fan of using video for local marketing. Google LOVES video! Yet I don't hear it talked about much in local. Partly because after video was killed on the old Place pages people got frustrated and stopped adding. Then upgrades to G+ started but it was confusing. Then with YouTube being integrated, it got even more complicated. And now the G+ Local pages are so hidden, I think more local businesses will say why bother? BUT Google still loves video and customers do too!

So what does that make Video? A RED HAT opportunity! A chance to make your client stand out.
Not just for customers, but for Google too. (See Red Hat link below.)

Since I love video I try to stay on top of good posts about video marketing. Here are a few I've collected recently for your viewing pleasure.

NOTE: These aren't local specific, just great posts about video marketing in general.

<a href="https://medium.com/@ryanwashere/9-hacks-to-rank-youtube-videos-in-google-284fc4597db3">9 Hacks to Rank YouTube Videos in Google — Medium</a>

<a href="http://www.semrush.com/blog/an-experts-guide-to-producing-low-cost-professional-videos/">An Expert’s Guide to Producing Low-Cost Professional Videos - SEMrush Blog</a>

<a href="http://www.socialmediaexaminer.com/video-marketing-resource/">Essential Guide to Video Marketing: A Resource for Marketers - Social Media Examiner</a>

<a href="https://blog.bufferapp.com/youtube-optimization">Complete Guide to YouTube Optimization: Everything You Need To Improve Your Channel - Buffer</a>


FYI for TONS of other Local Video creation tools, tips and more check out:

<a href="http://www.localsearchforum.com/local-business-video-marketing/13647-hardcore-video-search-engine-optimization-resources-local-search-emphasis.html">Hardcore Video SEO Resources with a Local Search Emphasis</a>

<a href="http://www.localsearchforum.com/local-business-video-marketing/30312-red-hat-local-search-optimization.html">Red Hat Local Search Optimization</a>

And our <a href="http://www.localsearchforum.com/local-business-video-marketing/">Local Business Video Marketing</a> forum.


Have you read any other good video tips or posts lately?
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[mborgelt]

We have been utilizing video optimization for our clients. It started as throwing spaghetti at the wall but now has ballooned into us researching how to scale video campaigns. Something we look forward to sharing with the local search community soon.