Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
This just in from Google... Basically a buy one get one free offer. Whatever your ad spend is between now and the end of the year, you get as a free credit in January.

A free month of advertising from AdWords Express

The holidays are a busy time for everyone, and small businesses are certainly no exception. To help businesses reach new customers this season and keep the holiday spirit rolling into 2013, we have a special offer for new AdWords Express users in the U.S. If you sign up for AdWords Express before December 16, 2012, you?ll receive a free advertising credit in January worth what you spend between now and the end of this year.*

They show a great video about how Adwords Express helps some small businesses.

<iframe width="560" height="315" src="" frameborder="0" allowfullscreen></iframe>​

Click the link above to read the rest or go to to get started.

Eric Rohrback

Oct 3, 2012
Reaction score
I do PPC for a lot of clients (small-medium-large), and personally I don't like adwords express because to me it's like playing blackjack but letting the dealer play for you. It's probably good for small businesses who really don't know what they're doing (maybe). I've got to see the back end of an adwords express campaign and I just don't like how many broad match keywords they have in the campaigns. You end up getting a lot of irrelevant searches that don't convert.

Being AW certified I get a lot of emails with free AW credits and updates like this. I think before someone jumps into paid search they need to evaluate whether they want someone actively managing the account and working towards specific conversion goals (which will also come with a management fee), or if they want to just set it and forget it with Google.


Nov 19, 2012
Reaction score
I totally agree with EsR. Google wants the adwords revenues, but for the small SMB there are incredibly better alternatives. Get somebody to set up a campaign for you. Use regular adwords. Do a mix of exact phrase and broad phrase. Exact phrase is the power packed opportunity that not only gets you placement in key phrases but might get them at lower rates. Broad phrase, which I believe adwords express uses universally will be more expensive and at times hit on search phrases that don't work.

The SMB owner can get regular reports that gives you incredible insights.

Beyond that, don't ever use a reseller. That is far worse than adwords express: its all google broad phrase with enormous mark ups.

Set up and the first few months for an outside provider shouldn't be expensive. The payback should be huge.

Eric Rohrback

Oct 3, 2012
Reaction score
Well put Dave.

I was just thinking about this after reading your comment... right now I'm probably managing $3million-ish because of a couple of larger clients (I work for an agency that manages SEO/PPC/Social/Local...etc...) and I really only have a couple of "smaller" clients or SMB clients doing PPC. It's funny because I see conversion paths in analytics and in many cases Paid search doesn't immediately convert, but is the starting point to the conversion funnel. Other cases, depending on the product and client's industry, there is an immediate conversion.

My thoughts on why a lot of SMB owners don't look towards paid search (other than media spend cost), is because of how the larger companies have really pushed themselves into this medium and drove up cost per click for the keywords. A while ago paid search kind of equalized the market so SMB could compete with the big boys, but now with rising costs it seems smaller companies' ads are being driven down and flooded out by companies like amazon, nike, pep boys, {insert huge company in your industry here}.

One more reason why I wish Google+Local functioned a little more smoothly :rolleyes:
Similar threads
Thread starter Title Forum Replies Date
WilliamA Free Chrome browser extension for GMB Categories. NAP, Categories, Dashboard Data 8
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Colan Nielsen NEW Free Apple Listing Management For Brands With 20+ Locations LSF News and Announcements 0
R Free GMB Posting Tool: Postamatic by TwoOctobers.Com Google My Business & Google Maps 0
zach.todd Free Chrome extension for GMB Spam Fighting Spam on Google 14
georgenenni Free Chrome Extension for viewing GMB Categories NAP, Categories, Dashboard Data 52
Colan Nielsen Free Local Listings Health Scanner from Bright Local Local SEO Tools & Software 2
D Are Others Getting Emails For Backlinks From Free Stock Photos? Organic SEO 3
djbaxter Attend SMX June 23-24 online… for free Events 0
CarrieHill dbaPlatform Offering GMB Post Scheduling Tool for Free during COVID-19 Google My Business & Google Maps 0
bruce@brucejone List Of Over 100 Free SEO Tools Recycle Bin 0
Tim Colling Why register a domain name with your toll free number? Organic SEO 5
D SiteAnalyzer - free SEO spider and audit tool Recycle Bin 0
S Free tool for local businesses - update data on Google, Facebook, Yelp, etc. - would you use it? Local SEO Tools & Software 7
JoyHawkins New Free Tool to Track Fluctuation in Local SERPs Local SEO Tools & Software 0
M Any FREE content options please? Local Content 2
Gsmithmike What to do if the main business number is 888, which is toll free? Local Search 5
Yan Gilbert Free Webinar: How to Sell and Deliver Reputation Management to Clients Events 0
AndySimpson How to upload Google's FREE Google My Business review video as a GMB post - Part 2 Google My Business & Google Maps 0
AndySimpson How to upload Google's FREE Google My Business review video as a GMB post - Part 1 Google My Business & Google Maps 12
JoyHawkins Free Webinar: Is Pay-to-Play the Future of Google My Business? Events 1
ChloeButterfill Share your favorite free Local SEO tools Local SEO Tools & Software 42
Jeremy Web Flux Marketing Unable to Add Free Listing To YP Due To "" sales. Citations 16
JoyHawkins New Free Tool from BrightLocal Local SEO Tools & Software 7
R Free Webinar: Under the Hood with Local Falcon Events 3
R Free Webinar: How to Use LinkedIn to Generate Leads for Your Local Business Events 0
R Free Webinar: Organic Facebook Marketing Tips for Local Businesses Events 0
R Free Webinar: Under the Hood with Events 0
R Free Webinar: Wix, Weebly, Squarespace and WordPress - Which Is Best? Events 0
R Free Webinar: How to Use Nextdoor to Reach Your Local Customers Events 0
R Free Webinar: Under the Hood with Map Labs Events 0
R Free Webinar: Local SEO Guide Google Ranking Factors for 2019 Events 0
R Free Webinar: Google Local Service Ads with Tom Waddington Events 1
R Free Webinar: 15 Things You Must Do to Improve Your Google My Business Rank in 2019 Events 2
AndySimpson Free: TechSEO Boost 2018 - Thursday, November 29, 2018 Events 1
R Free Webinar: How Agencies Should Package and Sell Review Management Services Events 0
djbaxter Free webinar, SEO in 2019, from Yoast: November 20, 2018 Events 0
J Free Rank Checkers for Amateurs? Local SEO Tools & Software 7
JoyHawkins New Free Google My Business Grader Tool From ThriveHive & David Mihm Local SEO Tools & Software 34
Garrett Sussman [New Free eBook] The Agency Profit-Boosting Secrets To Pricing Review Management Local Reviews 0
Garrett Sussman How To Help Your Clients Optimize Their Review Site Listings [FREE PDF DOWNLOAD] Local Reviews 2
djbaxter New Free Tool to Determine the True Influence of a Twitter Account Mobile & Social 2
Garrett Sussman [FREE WEBINAR] Google and Facebook: Opportunities and threats for agencies Local Reviews 8
MiriamEllis Free Local Tools You Love? Local Search 9
JoyHawkins Free Webinar: 4 Ways Your Competitors are Cheating at Local SEO Google My Business & Google Maps 3
E Toll free numbers Google My Business & Google Maps 5
djbaxter Gravityscan: Free malware scanner for your website! Websites, Software, and Security 1
S ? is a free automated service for promotion in 7 social medias Recycle Bin 0
pbarnhart Important Update for Trustpilot and Free Accounts Local Reviews 1
C Toll Free Numbers Local Search 9

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom