GMB listings with common name "splits" authority?

[Cuoreimpavido]

Hi, I watched this video tutorial: Google My Business SEO Specialist - Local Client Takeover (sorry, its behind a login wall), and it basically says that GMB listing with common name splits the authority google gives for the brand name, he gave an example of a company he work for with 4 listings, and said each one only gets 1/4 of the SEO effort he put on the brand name, so he recommend creating GMB listing with unique names (which is probably against Google guidelines).

In my specific case, I have a client with 3 locations in the same state, under the same company name, I created citations for all 3 locations separately (of course they have different address and phone number), but they all linked to the same domain name. Now I'm concern that the SEO effort I put on their domain name and link profile, is now splits to 33% between his GMB listings...


What's your experience tells you?
Thanks you.

 

[JoyHawkins]

This concept makes sense if you're creating a bunch of lead generating listings (against Google's guidelines) and you want them all to rank independently. For real-world businesses, I don't think it makes any sense.