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Casey Meraz recently did a heat map study to analyze if Google review steal the clicks. Check it out below to discover what his testing showed.
To me it looks like Author image rules and author image PLUS stars takes the cake.
There are 3 different SERPs that were tested, so head over to check out the images.
What do you think?
To me it looks like Author image rules and author image PLUS stars takes the cake.
Google Local Review Stars | Lawyer SEO Marketing by @CaseyMeraz
Google just rolled out a bright yellow five star system of showing review ratings. We wondered how they pulled clicks from the other elements of Google?s interface when someone searched for attorney services.
My Prediction:
My initial prediction was that the star results with the Author Rich Snippets would detract from the #1 ranking and end up with more clicks altogether.
So, we performed a test to get some insight on this new product, and how it performs.
There are 3 different SERPs that were tested, so head over to check out the images.
What do you think?