Linda Buquet

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If you run big chains or franchises for local search, here's a great post from Search Engine Land. Just shared on G+ and the Community so wanted to share here too.
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Snippet from the post... Click link above to read the whole thing

Search marketing for a local business is tough ? but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It?s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles.

This article is meant to serve as a guide for those performing enterprise local search. While many of the tips herein relate to any multi-location business, these tips are specifically tailored for enterprise-sized businesses and corporations with 50-1,000+ locations.
 
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