Impact of video on local rankings

[Timur]

Hi, I made a commercial video for my company with stock videos and an AI-generated voice-over. I embedded this on the homepage. I didn`t see a significant impact on rankings due to this action. The question is do video impact rankings as I was told? Are these impacts measurable? Is there a difference between videos made from stocks and unique recorded videos?
Thanks in advance!

 

[Colan Nielsen]

Hi @Timur as far as we can tell, adding a video to a page in and of itself won't have much impact on the local algorithm rankings (local pack, maps etc)

But there are still several benefits to embedding videos on a page. We highlight some of them in this article - Maximize Your Video Reach: Do You Really Need to Embed from YouTube? - Sterling Sky Inc