Is Neustar/Localeze worth $297/

jason2004 · Apr 23, 2014

Checking with Getlisted client business doesn't have any listing with Neustar/Localeze. Is it worth getting listed with them for pricy $297/year?

Phil Rozek · Apr 23, 2014

No.

But Moz Local takes care of LocalEze.

jason2004 · Apr 24, 2014

Phil Rozek said:
But Moz Local takes care of LocalEze.

Will using Moz Local create listing duplicates? Are they creating duplicates like Yext and once you stop paying ? listings get delisted? Can one Moz Local account be used for multiple clients?

Dustybones · Apr 24, 2014

Jason, On the Moz website they say, " Moz Local is the only platform that shows you potential duplicate listings and helps you resolve them." There was some talk about this subject somewhere on this forum, but I can't seem to find it. I don't think you can beat the price point. At $49, this is a great deal. We are going to be testing Moz Local with a few new clients.

Phil Rozek · Apr 24, 2014

@Jason

What Dustybones said. You'll really want to read Moz Local's FAQs and other documentation, then Andrew's post.

jason2004 · Apr 29, 2014

@phil
If I remember right you stated on your blog that MozLocal takes care of business listing in Neustar through Infogroup. My client is already listed with Infogroup (and everyone else) ? except Neustar.

Phil Rozek · Apr 29, 2014

@jason2004

In that case, Moz Local would be the quickest and cheapest way to square away LocalEze.

(LocalEze and InfoGroup don't have a relationship; being listed on one doesn't get you on the other. But it's good your client is on InfoGroup.)

Eric Rohrback · Apr 30, 2014

I agree with everything above. I've been testing MozLocal and I'm impressed with it so far. For the price point they have, you have to give it a shot before you drop $300 on the one service.

What are you actually getting for $300/yr that you wouldn't get with a less expensive solution like Moz?

jason2004 · May 1, 2014

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oNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w

ontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w

ontFlipMirrorIndents/> <w:OverrideTableStyleHps/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]-->What is $49/year per location? Can I use account for multiple clients or just for one?

jason2004 · May 1, 2014

Phil Rozek said:
In that case, Moz Local would be the quickest and cheapest way to square away LocalEze.

@Phil

I am having doubts about MozLocal service.

I have read MozLocal help and once you cancel subscription, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription.

We are not listed with Neustar ? however we are listed with all places they power: Yahoo, Bing, FB, YP, DexKnows, Kudzu, BOTW, YellowBot, etc

So how it will benefit us to get listed with Neustar through Moz and then once we cancel subscription ? Neustar will revert listing to status prior Moz Local subcritpion!?

Furthermore they might override listings that we already claimed manually with Factual, Infogroup, Foursquare and Acxiom - creating additional problems...

Phil Rozek · May 1, 2014

@jason

That?s as it should be: if you stop paying for a service, you stop getting its benefits.

If you?re already listed on the sites that are powered by LocalEze, there?s somewhat less of a benefit to being listed on LocalEze, of course.

But if you must be listed there, your alternatives are (1) pay $300/year, (2) pay for Yext, or (3) wait for months until LocalEze creates a listing that you can claim for free.

Eric Rohrback · May 2, 2014

I definitely agree with Phil. Just like any other marketing program you have to pay to keep it going. If one of your clients decided they didn't want to pay for your services anymore but still wanted you to keep performing the same marketing actions, you wouldn't think that was fair. So what's the difference with Moz? Everyone needs to make money if they're putting effort to provide a service, nothing's free. Pay to play. How much you pay and for what service is up to you.

jason2004 · May 2, 2014

I agree that they are in business to make money. And to find ways to make money.

When you submit business info to data provider database once ? that should be enough. Why would we need to submit info again or every week, month!? It?s already in their database.

Instead of using third party I think the better approach is to do submit info manually. Once done, that listing will be there no matter if you are paying subscription or not.

davidmihm · May 5, 2014

Hi Jason,

I hope I can clear up a couple of your questions about Moz Local (I am its product architect).

Why aggregators (like Localeze) are important:
I wholeheartedly agree that claiming still makes sense for sites that are bringing you serious traffic where you really want to fine-tune your profile. However, this should be balanced with the time it takes to maintain a presence on each of these sites. As Mike Blumenthal says, "you claim it, you own it," and if anything ever changes with the business it'll need to be updated on all the sites you originally claimed.

Listing properly with aggregators is the best way to ensure maximum coverage for accurate listings across dozens and hundreds of sites that you will likely never have time to claim listings on. Additionally they maintain relationships with some sites (such as Twitter, Apple, TomTom, and other GPS companies) that don't even have a public-facing portal through which to submit information.

# of clients:
Each location you submit through Moz Local costs $49/year. You are able to submit multiple clients/locations using the same CSV spreadsheet, and manage them all in a single account.

Duplicates:
We have built a fairly intricate location clustering algorithm (likely not as robust, but conceptually similar to Google's) which ties each listing that you upload with close-match listings on the sites in our network. Only if we're not able to find any close-match listings do we create new ones.

Within your dashboard, we then show you all additional listings which still appear as close matches, and give you direct ability to individually close these on sites in our network. Soon we'll have a button within the dashboard that will allow you to close them on the sites in our network with one click.

What happens on cancellation:
Unfortunately this is up to the policy of each of the sites in our network. In the case of all but Acxiom and Localeze, we simply stop pushing information when you cancel. Acxiom and Localeze, however, will revert your listings back to their original status once we tell them that listings are no longer being managed.

Hope that helps!

Best regards,
David

Is Neustar/Localeze worth $297/

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Phil Rozek

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