bczubiak

Member
Joined
Aug 6, 2013
Messages
39
Reaction score
7
This may seem a little odd but is this something my new dental client should consider? Dentist wants new patients and he thinks his personal name (as opposed to his practice name) might be hindering his practice growth.

Dentist is of Iranian decent and his first name is Reza and he has an Iranian last name. As you can imagine, this is a touchy subject and personally, I don't think anybody should feel bad about their name. One of my current pediatric dental clients from India uses a "kid friendly" name because his first and last name are hard for kids to pronounce.

Another client of my goes by Dr. "M". I guess my client can change his practice name to not include his name but I wonder if anybody has every done any studies to see if somebody would rather see a doctor named "John Williams" or Reza Mahmoudieh. I'm starting to sound controversial already but I am sure people in marketing must struggle with this decision from time to time.

Thoughts?
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,766
Solutions
4
Reaction score
1,909
I don't mean to make light of a serious, and unfortunate business dilemma. But I want to jump straight into trying to solve this from a Local SEO point of view.

Is there a reason why he isn't advertising as the practice name in the first place? What is the practice name?
 

bczubiak

Member
Joined
Aug 6, 2013
Messages
39
Reaction score
7
His practice name is his first and last name. He is considering changing that to a generic practice name like Beach Cities Dental or whatever he decides.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
The branding issue should be something he takes very seriously. If his name is hard to pronounce or spell, then yes I would think rebranding could help. If people are discriminating based on his name at first glance, then yes rebranding could help. The world we live in isn't always nice, so this is a real problem that you should face head on. Do some market research in the area to see if the assumption is true. Blind surveys or focus group could help you figure out if the name is stunting growth. Don't take a general assumption as fact, back it up with statistics. For all we know because it's an uncommon name, it's just hard to remember.

How's he doing with reviews from past patients? Hows the GMB page, Yelp, healthgrades, etc... profiles looking? Could negative reviews or no reviews be playing a part here? Check Google Search Console and see what the search queries are like. Are there a good amount of searches for his name, or are they more general? Lack of branded queries could mean you need to step up offline promotion to get the name out. Another issue with low branded queries is that the name is hard to pronounce or remember, so people are having trouble finding the brand. If that's the case, then look for misspellings as an indication.
 
Joined
Mar 25, 2014
Messages
173
Reaction score
104
Just curious - if there are people who would be 'turned off' by a non Anglo-Saxon name from going to this dentist, then won't they be annoyed / vocally angry / maybe even leave immediately when they turn up to the generically branded clinic and there's a non Anglo-Saxon dentist standing there?
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
Regretfully this is a real issue. I work with a couple practices that specifically hired Anglo and or found an Anglo partner. Both in the states and Canada.

It's shameful. But racism is still live and threatens male and female business owners daily of all colors and creeds.

I don't know what the answer is. I don't think there is one. Other than for everyone to show more tolerance and love. Towards sex, gender, race, or creed.
 

blindbiz

Member
Joined
Nov 14, 2014
Messages
2
Reaction score
1
I'm a big believer in professionals services building a brand that is not based on their name. The business has much more value down the road. It's far easier to grow into multiple locations. I'd be much more likely to buy a "Smiles" franchise than a Reza Mahmoudieh franchise.
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Local Search Tips for Doctors, Dentists & Chiropractors by Tyson Downs Local Search 5
arob Dentist Finder Websites Are Sweet Tooth of Local Search Industry Local Search 8
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
D Dynamic local city webpage to satisfy [search term] + "near me" queries Service Area Businesses 2
djbaxter A bit of a new look for the Local Search Forum Forum Software Updates and Technical Issues 2
whitespark Whitespark Local Search Summit: September 15 - 17, 2020 Events 3
Gsmithmike The most accurate Tool to show Local Search Result for Geo Targeting keywords? Local SEO Tools & Software 3
A Local Search beginner guide Recycle Bin 0
Creativedge Is the Facebook page name important for local search? Local Search 1
Colan Nielsen Most Active Local Search Forum Members May 2020 LSF News and Announcements 0
djbaxter Webinar Brightlocal Local Search Clinic with Andrew Shotland Events 0
djbaxter Webinar Local Search Clinic with Ben Fisher May 27 @ 8am PT/11am ET Events 3
Colan Nielsen Most Active Local Search Forum Members April 2020 LSF News and Announcements 1
A I want to join local search forum Contact Us Messages 1
djbaxter Webinar Local Search Clinic with Joy Hawkins May 20 @ 8am PT/11am ET Events 2
georgebizpro Local Search Falcon - Competitor Zip Codes Google My Business & Google Maps 1
StephanieNewton Local Search Clinic with Phil Rozek (Online Reviews) Local Reviews 1
L Local search query showing Knowledge Graph instead of Local Listings box Google My Business & Google Maps 3
djbaxter Webinar Local Search Clinic with Jason Brown Events 0
Colan Nielsen Most Active Local Search Forum Members March 2020 LSF News and Announcements 2
djbaxter Webinar Local Search Clinic with Colan Nielsen Events 3
zach.todd Local Search and Blogging Local Search 3
Colan Nielsen Local Search Industry Survey 2020 from Bright Local Local Search 1
G Most searched local businesses Google My Business & Google Maps 3
Terry Local search results acting weirdly? Local Search 4
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
Norbert Z. 2020 Local Search Industry Survey Recycle Bin 0
JoyHawkins 2020 Local Search Industry Survey Local Search 10
Colan Nielsen Most Active Local Search Forum Members December 2019 LSF News and Announcements 1
djbaxter Webinar: The State of Local Search in 2020 Events 1
G How to register for local search forums Contact Us Messages 0
Colan Nielsen Most Active Local Search Forum Members November 2019 LSF News and Announcements 0
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
AndySimpson Enhance your web presence for Search and the Assistant - keeping it local? Websites, Software, and Security 1
djbaxter Which service-area business types perform best in local search? Service Area Businesses 0
JSammon512 Local Search Ads - Lead Source Attribution Paid Search and Local Service Ads 4
P Local Search Advertising Contact Us Messages 4
iFuse Hiring a Local Paid Search Manager Local SEO Job Board 0
djbaxter Video: SEL interview with Joy Hawkins on reviews and changes in Local Search Local Search 0
JoyHawkins New Option to Promote Local Search Services & Tools LSF News and Announcements 2
Rich Owings Local Search Ads (LSA) setup question Paid Search and Local Service Ads 5
J Anyone notice these factors on Google Local Search since the update? Local Search 5
JoyHawkins Local Search Experts Badge Local Search Experts Forum 10
Dave DiGregorio “People Also Search For” section in the middle of the local finder results Google My Business & Google Maps 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom