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This is a well thought out article that sums up the current situation.
The article goes on to discuss the impact on specific verticals such as car dealers, insurance and eldercare.
For commentary on the subject from our community see the original discussion here:
<a href="http://www.localsearchforum.com/google-local/40108-local-impact-4-google-adwords-top.html">Local Impact - 4 Google Adwords on Top</a>
Thoughts?
<a href="http://streetfightmag.com/2016/02/29/making-sense-of-googles-changes-that-just-blew-up-online-ads-for-local-businesses/">Making Sense of Google?s Changes that Just Blew Up Online Ads for Local Businesses | Street Fight</a>
Small Businesses Who Advertise Locally
Thousands of small businesses currently use Adwords to drive leads, generate phone calls, promote downloads, or achieve any of a dozen common marketing goals. Targeted, relevant, and cost-effective, Adwords were the most obvious place to compete with larger players. Even tiny companies who ran smart campaigns could drive value out of Adwords at lower positions. That?s not going to be the case anymore.
Local SEM Providers
ReachLocal and Yodle, already struggling with harsh churn problems, are going to see their campaigns suffer tremendously.
The article goes on to discuss the impact on specific verticals such as car dealers, insurance and eldercare.
For commentary on the subject from our community see the original discussion here:
<a href="http://www.localsearchforum.com/google-local/40108-local-impact-4-google-adwords-top.html">Local Impact - 4 Google Adwords on Top</a>
Thoughts?