Mobile Overtakes Desktop for Local Information Lookups - Greg Sterling

[Linda Buquet]

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Well it finally happened. Mobile has overtaken desktop for local info lookups.

Greg Sterling has the story, along with some good graphs and data to back it up.

<a href="http://screenwerk.com/2015/03/11/with-trillions-at-stake-smartphones-overtake-pcs-for-local-information-lookups/">It’s Happened: Mobile Overtakes PCs for Local Information Lookups</a>

We knew the day would come and now it’s here. New LSA consumer research shows that mobile devices (mostly smartphones) are now used more often for local search and to find local information than PCs.

Here’s the specific finding: 60% of US adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline.

Greg is talking about a study done by the Local Search Association. You can download it here:
<a href="http://lps.thelsa.org/lsa554-the-mobile-fanatics/">THE "MOBILE FANATICS"
</a>

So Google forcing everyone to go mobile - anyone that hasn't yet - is a good thing!

Head over to read the rest and add your thoughts below.

 

[Scott Rawlins]

We all knew this was coming, just a matter of when.