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Not a very big study from Mediative, but Mike has some good take aways.
---------- Post Merged at 08:57 AM ---------- Previous Post was at 08:47 AM ----------
ok. I've been sick sick sick for a week...this was already posted by Linda.
GOOGLE CAROUSEL EYE-TRACKING STUDY: THE BIG WINNER IS ADWORDS
In addition to the Local heat maps & CTR studies that I shared yesterday, Mediative also looked at the behaviors around the Carousel in their study: The Evolution of Google Search Results Pages and Their Effects on User Behaviour?.
As with the 7-pack information yesterday, there are limits to this study. The CTR are particularly suspect given the lack of a representative audience and the very small sample size. And the study doesn?t explore post Carousel click behaviors like calling.
---------- Post Merged at 08:57 AM ---------- Previous Post was at 08:47 AM ----------
ok. I've been sick sick sick for a week...this was already posted by Linda.