freerunr

Member
Joined
Feb 7, 2013
Messages
115
Reaction score
43
Just looking to hear what others have been using the "Services" section in the GMB dashboard for as of late. Clearly it makes sense to use it for certain types of businesses and not others. For example, it's easy to use for something like a restaurant, but is there anything you'd really want to put in there for a family counselor? And what value does it provide?

I'm not seeing verbiage about this section in the guidelines, but maybe I'm totally missing it...

And for clarification, this is the section I'm referring to in the dashboard:

Services-GMB1.jpg
Services-GMB2.jpg

Services-GMB1.jpg


Services-GMB2.jpg
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,830
Solutions
8
Reaction score
1,388
Hey Kerry,

It’s unclear what the payoff of the “Services” field will be, because it’s not showing up in the knowledge panel (or anywhere else) yet, and because Google has been mum on it.

But I’d say it has potential for just about every kind of business. I’ve been specifying “Services” for every client, with only a couple exceptions. (Those exceptions are businesses that only offer one service - a service that’s reflected in the GMB categories.) In the case of a family counselor, I would think you could list services like “Marriage Counseling,” “Counseling for Teenagers,” “CBT,” and so on.

(I offered some thoughts in my blog post last Thursday.)

Clearly the other shoe has yet to drop, but I haven’t taken my normal “wait and see” approach on this one, for what that’s worth.
 

freerunr

Member
Joined
Feb 7, 2013
Messages
115
Reaction score
43
Thanks Phil for your take, and Linda for linking to Phil's post. I suppose we still have to "wait and see" from the payoff standpoint, though. What we most likely won't have to wait for is spam abuse of these fields ;) :(
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Google: HTML Sitemaps Not Useful For SEO Purposes Organic SEO 1
Caroline S Am I safe including Google's logo in my website for review link purposes? Websites, Software, and Security 3
B best url names for seo purposes Local Search 10
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 9
Mike Yem Remove 3rd party messaging service All Things Google My Business [PRIVATE] (LocalU) 2
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
S Local Services Ads - Fake Reviews Local Reviews 1
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1
U Google showing location of Service Area Business Service Area Businesses 2
mikepetersonwi Products and Services for Insurance Agency NAP, Categories, Dashboard Data 1
Y Editing Service Areas Service Area Businesses 8
K Google & Google Users Removing Items From Service Menu Google My Business & Google Maps 4
Wary Goose Anyone used the Business Banking Service GMB Category in the U.S. yet? NAP, Categories, Dashboard Data 5
Colan Nielsen NEW Google My Business is Testing "Services" Justifications Google News: Important Changes & Features 6
swmaher Reporting Spamming Service Area Businesses Spam on Google 4
rutkap Youtube video laying out the biggest problem in locksmith services Spam on Google 2
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
djbaxter Google services down Dec 14, 2020: Google Ads, Google Analytics, Search Console, more Google News: Important Changes & Features 1
Koray Tuğberk GÜBÜR GMB Listing Services and Products Local Search 2
H Map Pack Ads for Service Area Business Google My Business & Google Maps 4
A Multiple service based locations in different provinces with one physical address Multi-Location Issues 1
C Help with service page optimization Organic SEO 20
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
DragonXD SEMrush and citation service in Denmark NAP, Categories, Dashboard Data 4
Caroline S 1 Service Area Business, 10 Listings, Several Redressals Reported, No Action From Google - Help! Help & Support for Google Local 7
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
mikepetersonwi Insurance Products vs Services NAP, Categories, Dashboard Data 5
Stef Kiley GMB Service area changes? Google My Business & Google Maps 2
Greg Bernhardt Is spending time on services worth it? Google My Business & Google Maps 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
A Will adding a secondary category that requires a physical location trigger re-verification for main service based category? Local Search 1
NexstarNickR Google Local Service Ads: Price Increases due to Bidding Rollout Paid Search and Local Service Ads 3
BarnabyB Content Writer & Marketing Specialist Services Local SEO Job Board 0
D Competitor is constantly suggesting new areas of service. What should I do? Google My Business & Google Maps 1
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
NexstarNickR Spam Levels in Home Services Verticals All Things Google My Business [PRIVATE] (LocalU) 4
N Cost of Local Service Ads (LSA) Paid Search and Local Service Ads 15
J Local Service Ads (LSA) impact on GMB calls? Paid Search and Local Service Ads 2
Scott ClientClicks Local service ads - change link? Paid Search and Local Service Ads 2
Ben Walsh 2 location business onpage strategy, homepage vs service pages vs location pages Ask a LocalU Expert [PRIVATE] (LocalU) 5
djcoppedge GMB Adding Irrelevant Services in Bulk NAP, Categories, Dashboard Data 2
W Service section will not populate in GMB Google Local 101 2
A Legal Services Rankings Tanked After Potential Update - Solutions? What Did You Do? Organic SEO 2
M "Jack of All Trades" SAB Offering Unrelated Services Service Area Businesses 5
JoyHawkins [Technical Issue] Don't Change the Address on Service Area Business Listings Google News: Important Changes & Features 5
C Service Area Business Links Local Search 8

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom