freerunr

Member
Joined
Feb 7, 2013
Messages
112
Just looking to hear what others have been using the "Services" section in the GMB dashboard for as of late. Clearly it makes sense to use it for certain types of businesses and not others. For example, it's easy to use for something like a restaurant, but is there anything you'd really want to put in there for a family counselor? And what value does it provide?

I'm not seeing verbiage about this section in the guidelines, but maybe I'm totally missing it...

And for clarification, this is the section I'm referring to in the dashboard:

Services-GMB1.jpg
Services-GMB2.jpg

Services-GMB1.jpg


Services-GMB2.jpg
 

Phil Rozek

Local Search Expert
Top Poster Of Month
Joined
Jul 26, 2012
Messages
1,696
Hey Kerry,

It’s unclear what the payoff of the “Services” field will be, because it’s not showing up in the knowledge panel (or anywhere else) yet, and because Google has been mum on it.

But I’d say it has potential for just about every kind of business. I’ve been specifying “Services” for every client, with only a couple exceptions. (Those exceptions are businesses that only offer one service - a service that’s reflected in the GMB categories.) In the case of a family counselor, I would think you could list services like “Marriage Counseling,” “Counseling for Teenagers,” “CBT,” and so on.

(I offered some thoughts in my blog post last Thursday.)

Clearly the other shoe has yet to drop, but I haven’t taken my normal “wait and see” approach on this one, for what that’s worth.
 

freerunr

Member
Joined
Feb 7, 2013
Messages
112
Thanks Phil for your take, and Linda for linking to Phil's post. I suppose we still have to "wait and see" from the payoff standpoint, though. What we most likely won't have to wait for is spam abuse of these fields ;) :(
 

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