djbaxter
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An interesting article (despite the highly annoying popups on the SearchEngineJournal.com site which more than once have put me on the verge of just deleting that bookmark entirely!) on how to repurpose and get continued SEO value from links that produce 404 errors:
www.searchenginejournal.com
![www.searchenginejournal.com](https://www.searchenginejournal.com/wp-content/uploads/2019/12/how-to-map-404-urls-at-scale-with-sentence-embeddings-5de8914e5498c.png)
How to Map 404 URLs at Scale with Sentence Embeddings
Looking to redirect valuable URLs that end up in 404s to equivalent ones? Read on and learn how to automate this technique using a neural matching approach.
![www.searchenginejournal.com](https://www.searchenginejournal.com/wp-content/uploads/2020/01/sej-5e26ffd8aa1d8.png)