standenman

Banned
1
Joined
Aug 2, 2012
Messages
103
Reaction score
5
Would LOVE to reproduce in my market what www.phillipslaw.com has done in SERP for "disability lawyer Phoenix". Any one have an idea, or is it just a fluke?

screencapture-google-search-1512795186914.jpg
 

standenman

Banned
1
Joined
Aug 2, 2012
Messages
103
Reaction score
5
Thanks Joy but I think you misunderstood my question. I am talking about review stars showing in SERP result, like the phillipslaw.com site enjoys in the Phoenix market.
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,102
Solutions
1
Reaction score
388
Joy is correct. They have review schema on that page and the url is pointing to an inner page and not the home page.
 
Joined
Oct 26, 2017
Messages
9
Reaction score
1
As Joy and Scott said, the pages that appear in the organic SERP with stars have the review schema implemented. For example if you look at the source code on that page it contains this:

HTML:
<h3>Testimonials</h3>
<div class="schema-review" itemscope="" itemtype="http://schema.org/Review"><div itemprop="itemReviewed" itemscope="" itemtype="http://schema.org/Thing">
<meta itemprop="name" content="Phillips Law Group" /></div><div itemprop="author" itemscope="" itemtype="http://schema.org/Person"><span class="author" itemprop="name">Danitza Gonzales</span></div><span class="review-stars"> ★ ★ ★ ★ ★ </span><div itemprop="reviewRating" itemscope="" itemtype="http://schema.org/Rating" class="ratings"><meta itemprop="worstRating" content="1" /><span itemprop="ratingValue"> 5</span> / <span itemprop="bestRating">5</span> stars</div><div class="schema-review-body" itemprop="reviewBody">Very good people to work with always kept me updated and got my situation handled!</div></div>

The review can be seen on the sidebar.

You might want to take a look at Google's guidelines for Review Schema or search for schema rating on this forum to find previous conversations.

I hope this helps.
 

standenman

Banned
1
Joined
Aug 2, 2012
Messages
103
Reaction score
5
Yes I have carefully reviewed the review schema that phillipslaw.com used and have in fact recreated it on my wordpress website. It has not resulted in delicious review stars in organic. Surely this is not all there is to it. I would think every one of you SEOs would be talking about using correct review schema markup, which I have not seen, is that is all that is needed. And why would this markup on the homepage be unsuccessful but on interior page be successful? And surely this markup is not all there is to it.
 

heckler

Member
Joined
Oct 28, 2014
Messages
282
Reaction score
78
I would think every one of you SEOs would be talking about using correct review schema markup, which I have not seen, is that is all that is needed. And why would this markup on the homepage be unsuccessful but on interior page be successful? And surely this markup is not all there is to it.

It was the new hotness 4-5 years ago. It was abused (like most things) and Google put training wheels on it so that it no longer appeared on a site's index page. I'm sure @Joy could provide more detail, but that's a jist of it.

Just because the markup is there, doesn't mean Google will serve it in the SERP.

You can do a sanity check by doing a site:<your_site> query to see which pages are eligible to show the review snippets, but again, it's up to Google's discretion.
 

standenman

Banned
1
Joined
Aug 2, 2012
Messages
103
Reaction score
5
So yes question comes full circle now. I think the answer is, yes you would have to have review scheme markup correct to have any hope of this happening, but the review stars in google SERP that lucky phiillipslaw.com has is simply an anomaly (i.e, not worth trying to reproduce?)
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Surely this is not all there is to it. I would think every one of you SEOs would be talking about using correct review schema markup, which I have not seen, is that is all that is needed.

Yep we've been talking about it here for years. Use the search box and enter schema stars and you'll fine about 50 posts. Then search for schema reviews and you'll find over 200 posts.

The reason you don't see it discussed much lately is that it seldom works any more.

Yes I have carefully reviewed the review schema that phillipslaw.com used and have in fact recreated it on my wordpress website. It has not resulted in delicious review stars in organic.

See sentence above. A few years ago you'd see 4 out of 7 attys in competitive markets with the stars. But as usual the spammers and scammers ruined it for the rest of us - so it's really hard to get them to show. I know top gurus who tried and tried a couple years ago before Google clamped down and they were usually unable to get consistent, repeatable results.

Plus if it was that easy and everyone was talking about it, everyone would be doing it and no one would stand out more than others.

And why would this markup on the homepage be unsuccessful but on interior page be successful? And surely this markup is not all there is to it.

What everyone above said is true Stan.

Read some of the posts after you do a search here. Just like SEO there are guidelines, pitfalls and ways to get in trouble. Plus just like SEO it keeps changing over time, due to abuse. And like I said now they seldom show. This is the 1st time I've heard of anyone being successful in probably 2 years.

Maybe they are using a new trick? Maybe they got lucky? Not sure. :)
 

heckler

Member
Joined
Oct 28, 2014
Messages
282
Reaction score
78
...the review stars in google SERP that lucky phiillipslaw.com has is simply an anomaly (i.e, not worth trying to reproduce?)

I wouldn't call it a anomaly. Do some research. You've got everything you need to make it happen here in this thread. It seems to me like you're just looking for a Do 'this' and get 'this' result type of answer; which is rarely the case for Google.
 

standenman

Banned
1
Joined
Aug 2, 2012
Messages
103
Reaction score
5
Well I understand that is what you had said but you had asked for the link to the page where I had put the code. I really feel like I get SEO fraternity snark here. I am done.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,068
Solutions
9
Reaction score
3,479
Stan,

I wasn't trying to be snarky - sorry if it came across that way.

I wasn't sure if maybe you misunderstood the previous post I made. Review stars never show on homepages so if that's the page that you put them on, you won't see the stars.
 

standenman

Banned
1
Joined
Aug 2, 2012
Messages
103
Reaction score
5
Curious about the observation here that review stars in organic SERP almost never happens anymore. Just looking at Phoenix legal market I find many.

screencapture-google-search-1513098516258.jpg
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,068
Solutions
9
Reaction score
3,479
I wouldn't say it's rare. I see it a lot in the legal space.

I've had no issues getting them to show for any inner page on a site when they're implemented correctly.

It is coding of course so it can vary from site-to-site. This is the tool that you use to see if it's implemented properly: https://search.google.com/structured-data/testing-tool/u/0/

For those that don't feel comfortable with the coding, there are services like Get Five Stars that have it added automatically.
 
Similar threads
Thread starter Title Forum Replies Date
Y One of my rivals bought 5 stars 100 spam reviews in 2 weeks Google does not care Google My Business & Google Maps 1
D Do google punish google my businesses with only 5 star reviews? Recycle Bin 1
Y Do google punish google my businesses with only 5 star reviews? Help & Support for Google Local 6
djbaxter Local U 2019: Map Spam, Review Stars, Google Winning, Yelp Losing, and Joy Hawkins Local Search 0
M How do you get the Google Reviews Stars to stick? Local Search 18
R Bogus One-Star Google Review? Local Reviews 5
JoyHawkins 4-Star Fake Review Issue - Over 2.3 Million Fake Ratings on Google Local Reviews 32
KevinJr Can You Get a 5-Star Average on Google with Negative Reviews? Local Reviews 9
M Google Review Stars not changing? Local Reviews 10
Eric Marshall Google Showing Stars for 3/4 Reviews Local Reviews 18
Conor Treacy Green Stars for Reviews in Google (while not logged in) Local Search 2
Tim Colling Google SAB map marker with review star Local Search 3
Linda Buquet NO Reviews or Stars In The New Local 3 Pack - Yet Another Google Test? Google My Business & Google Maps 4
B Have 5* Google Reviews but Star Ratings Do Not Appear Local Search 4
Linda Buquet Oh My Stars! Are Google Review Stars Changing Colors? Local Reviews 13
Dustybones Missing "Review Stars" in Google SERPS Local Search 2
Travis Van Slooten 4 Reviews Gets You Stars Now on Google+ Local? Google My Business & Google Maps 7
JoyHawkins Review Stars Not Showing in Google Search Organic SEO 2
Linda Buquet Google Review Stars Back in the SERPs - Spotted in the Wild - Testing 123 Launch! Google My Business & Google Maps 20
Linda Buquet Massive Google Local Updates, Review Stars are Back & Tons More Google My Business & Google Maps 1
Linda Buquet Google Local Update - Review STARS Coming Back? Google My Business & Google Maps 14
Steve Attarian Has anyone had luck removing a Review by a non customer that gave one star because she noticed that the staff didn't wear masks when she walked by? Google My Business & Google Maps 4
abbiebeltran Disgruntled former employee leaves 9 1-star reviews and counting on GMB listing Local Reviews 5
S 1-star review (not by customer) Can this be removed? Local Reviews 9
F HELP Competitor leaves FIFTEEN 1-star reviews in a matter of days Google My Business & Google Maps 17
Rich Owings Is this a way to get review star icons for your own site in SERPs? Local Reviews 5
M Review stars not showing up even though we have 40 reviews for GMB profile Google My Business & Google Maps 9
Rich Owings Facebook review star icons show for some pages, not others Local Reviews 5
Hammer Review stars missing and reviews section moved down Local Search 3
RuggedSEO A Business Offering Discounts If You Give Them a 5 Star Review Local Reviews 13
JoyHawkins Did Yelp Lose Review Stars on Category Pages? Local Reviews 2
raellovepie Reviews in KP only shows the review & not the stars? Google My Business & Google Maps 1
J Curious Multiple 5-Star Reviews Google My Business & Google Maps 2
Cordell Crowley Multiple 1-star Reviews in Short Timeframe Google My Business & Google Maps 14
Tim Colling Encouraging Reviewer to WRITE, not just click on stars Local Reviews 4
Cordell Crowley Unable to See Business's Star Rating/Number of Reviews at First Glance? Google My Business & Google Maps 2
Rich Owings Two one-star reviews from same person under two different accounts Local Reviews 11
Chris Ratchford Patient writes 1 star review for dentist at all 5 locations... Local Reviews 16
AndySimpson 2 Reviews or less and no stars displayed spotted in the wild... Google My Business & Google Maps 4
djbaxter 5 Star Review Break Room: Chat and Off Topic 4
M Why do removal services in the UK not show stars / reviews? Google My Business & Google Maps 3
djbaxter Criminal biker gang Nomads attacking businesses with 1-star reviews Local Reviews 3
Garrett Sussman Are You Losing 5 Star Reviews to Hidden Customer Expectations? Local Reviews 2
Garrett Sussman Look Beyond the Stars (Your Customers Do) - The Value of Review Written Content Local Reviews 4
Scott ClientClicks Review Snippet Stars Gone Local Search 8
Linda Buquet Jeweler Attacked by Hundreds of Fake 1 Star Reviews - Facebook Refuses to Act Local Reviews 2
Anmol Company Gold Star Rating and Reviews in SERP Google My Business & Google Maps 30
Linda Buquet New Book: "Five Stars: Putting Online Reviews to Work for Your Business" Local Reviews 1
JoyHawkins 5 Reviews yet no Gold Stars? Local Reviews 4
Bishop 5 Reviews, No Stars (7-Pack) Google My Business & Google Maps 8

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom