Jo Shaer

Member
Joined
Jul 27, 2012
Messages
250
Reaction score
38
I know that you won't be able to get the Home Page to show gold stars but should/could you put your Review Schema on every website page that displays one or two reviews from your happy customers? I had been restricting myself to the Testimonials page but I saw that Joy's Example in the latest Local Experts' Guide shows her About Page with stars. @JoyHawkins
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
Hey Jo,

My recommendation is to always use a tool like GatherUp or GradeUs to streamline this but if the business refuses, I usually default to marking up a single review like the recent schema code I added to my guide last month. I would use a different review on different pages (not the same review on every page) and would use a review that describes the product and/or service that page is about.
 

Dan Foland

SEO Director at Postali
Local Search Expert
Joined
Sep 25, 2018
Messages
110
Reaction score
137
Joy's answer is correct. You may want to check out this thread for more info on why.

Having the same review across the site or using reviews that don't match the product/service may get your site penalized.
 

skeeterz71

Member
Joined
Oct 23, 2018
Messages
2
Reaction score
0
I know that you won't be able to get the Home Page to show gold stars but should/could you put your Review Schema on every website page that displays one or two reviews from your happy customers? I had been restricting myself to the Testimonials page but I saw that Joy's Example in the latest Local Experts' Guide shows her About Page with stars. @JoyHawkins

We use Gatherup for our clients. They have what I call a sidebar widget that is schema'ed. We place it on every page. All but the home page shows up in Google with the star rating. We have done this with 100s of clients and it has shown very well in search results. So I would say yes, schema every page. You can ignore the homepage, Google just will not display stars for the home page.
 

SmallBizGeek

Member
Joined
Mar 19, 2017
Messages
53
Reaction score
18
I use StudioPress Genesis themes which have the schema already built in. Use a free WordPress plugin to add reviews to your site and you'll see those gold stars showing in some SERPS for certain queries.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
People who aren't using schema correctly (most everyone at this point) are in danger of getting penalized. The method described earlier is the new normal. A different review on each page and relative to the service.

Honestly, even then I wouldn't do it. It's much easier to stay out of a penalty than to get out of one. I did schema reviews for awhile and then wised up. The CTR is worth it but the penalty is not. Even towing the line now with the "new normal" might not be enough in the future if Google decides to change something. Just not worth it in my opinion.
 
Similar threads
Thread starter Title Forum Replies Date
rich_marlatt What Wordpress plugins do you recommend for SEO and Schema Markup? Ask a LocalU Expert [PRIVATE] (LocalU) 5
K Correct use of schema Google My Business & Google Maps 2
DaveOzric Schema markup no longer working? Google My Business & Google Maps 4
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
R Schema markup and dynamic tracking numbers Google My Business & Google Maps 3
Toby 39 Celsius Video Schema Ques: Embed URL vs Content URL Local Search 0
Charles Jenkins SCHEMA For local business with address hidden? Local Search 1
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Barb Davids GMB Listing vs Local Schema Google My Business & Google Maps 8
S What is a relevant Language markup for LocalBusiness Schema Local Search 3
djbaxter Webinar Schema Markup with Martha van Berkel, Wednesday, July 8th, 8am PT/11am ET Events 0
hajnasiewicz WP Schema Plugin Local SEO Tools & Software 6
hajnasiewicz Schema markup competitive analysis Local SEO Tools & Software 7
Michael S. Doran Schema for NAP in 2020 Websites, Software, and Security 6
P Schema Markup - SameAs - Using these for citations for branches Citations 14
L LocalBusiness Schema For 5 Different Location Pages Multi-Location Issues 3
Shelly LodgingBusiness or Product / Accommodations schema for rental homes on a vacation rental agency website Local Search 1
djbaxter How to Add a COVID-19 Announcement to Your Website with Schema Google News: Important Changes & Features 1
P Can you recommend a person or company to create Schema? Local Search 6
djbaxter Another option? Update your cancelled or postponed events with Schema Google My Business & Google Maps 0
djbaxter New schema properties for virtual, postponed, and canceled events Google My Business & Google Maps 0
T Has anyone had success reporting schema spam to google? Spam on Google 5
K Schema Markup for Betting/Gambling sites Recycle Bin 0
A WP - Schema Pro. Can it hurt my site? Organic SEO 7
D Schema Markup for Betting/Gambling sites Recycle Bin 0
G Reviews markup showing in serps for LocalBusiness schema markup? What's going on Local Reviews 7
JoyHawkins Google's New Announcement About Review Schema Google News: Important Changes & Features 91
JoshuaMackens Schema Reviews Markup Question Local Search 15
H Schema Markup for Betting/Gambling sites Organic SEO 1
Rich Owings Menu schema not getting picked up by Google Google My Business & Google Maps 21
L Schema and rankings Organic SEO 17
M Schema property "mentions" and its usage for references Organic SEO 6
mikepetersonwi Schema and multiple locations Multi-Location Issues 3
mikepetersonwi Multi Location Schema Multi-Location Issues 5
S Would it be appropriate to apply the schema attribute Trip to my site? Multi-Location Issues 2
Jo Shaer Blog post Schema - mainEntityOfPage Local Search 0
Jo Shaer Areaserved Schema - English counties/US states? Local Search 2
S Schema: part 1. Is schema code effective when inserted into the body of a page, not into a header Multi-Location Issues 2
Chris Ratchford Schema markup for Orthodontist... Dentist or Physician? Local Search 2
JoshuaMackens Rendering Schema Reviews in HTML Local Reviews 6
Jo Shaer Address Schema on all pages? Local Search 5
P Schema Markup - SameAS & HasMap - Does marking these up help with local ranking factors Local Search 0
JoshuaMackens Service for Schema Reviews Local Reviews 7
Ewan Kennedy Fake review summaries generated by schema markup Local Reviews 9
Larry Correct Schema category Local Search 4
mattheffner GatherUp Schema Code Local Search 8
JustinB Schema Markup on Single Page Websites? Organic SEO 3
Beris Local Business Schema - Multiple Locations Local Search 6
Nikki Brown Using Specific LocalBusiness Schema to help Rankings Local Search 4
Jo Shaer Schema through Yoast Local Search 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom