djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,521
Reaction score
1,664
It seems no matter how much or how often Google tells us that E-A-T is not a ranking factor, this is a myth that just won't die.

John Mueller repeated this yet again last week:

Google Says It Doesn't Explicitly Measure EAT In Search
by Barry Schwartz, Search Engine Roundtable
June 22, 2010

Google's John Mueller said on Twitter that Google Search does not explicitly measure E-A-T in search. John was asked about which signals does Google use to measure E-A-T and John said "that's not something we'd explicitly measure for Search -- it's a concept we wrote about in our Quality Rater's guidelines." ....

Google has been telling us this about E-A-T, expertise, authoritativeness and trustworthiness, for a long time. In 2019, Google said they don't have an EAT score. In early 2020, Google said it's systems don't look for EAT but later in 2020, Google said it hopes its system does align with EAT.

So what does this actually mean, for those still in doubt?

E-A-T is just a simple way of describing pages that Google would like to rank first, all things being equal. It's not a Google metric. It's not a metric at all. It's simply a set of guidelines for trying to increase the quality of your content and the quality of Google search results.

Read more...
 
Similar threads
Thread starter Title Forum Replies Date
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt What Wordpress plugins do you recommend for SEO and Schema Markup? Ask a LocalU Expert [PRIVATE] (LocalU) 5
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
brettmandoes Hiring SEO Analyst - Full Time - Remote Accepted Local SEO Job Board 1
ganapathy Wix Platform From SEO point of view Websites, Software, and Security 4
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Chandra What is the state of reputation management in SEO and marketing? Break Room: Chat and Off Topic 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
A Pointing SEO friendly domain to old domain and its effect on GMB ranking? Local Search 4
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
B SEO A/B Testing is possible... And it is easier than you think Recycle Bin 0
J Voice SEO suggestions? Organic SEO 2
M Client Says SEO Should Be Paid By Commission Only Consultant's Corner 15
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
djbaxter Webinar Technical SEO Help Hour Oct. 28 Events 0
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0
C The value of a blog on a website for local SEO Local Search 58
N Local SEO for Franchisee Local Search 4
D SEO Audit Expert / Consultant Needed Local SEO Job Board 1
djbaxter SEO Cheat Sheet for Small Businesses Organic SEO 0
djbaxter SEO Company Sabotages Ex-Client's GMB & Maps Listing Google My Business & Google Maps 0
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
djbaxter Do SEOs Blindly Believe Google's John Mueller? Organic SEO 2
djbaxter Google on Canonicalization: SEO Mythbusting Organic SEO 0
djbaxter SEO myth-busting: What is NOT a Google search ranking factor Organic SEO 3
djbaxter What SEOs get wrong about Google updates Google Algorithm Discussions 0
georgebizpro What are your favorite on-page local SEO tactics? Local Search 2
Monica Simpson Local SEO Professional ZOOM - July 17th Events 6
CraigJMount 10-Minute Survey Request for People Who Have Hired SEO Agencies Local Search 1
Andrew Shotland Local SEO Guide is Hiring a Sr Director of SEO Local SEO Job Board 0
Monica Simpson Last Local SEO Zoom Friday July 10 Events 0
P I need a recommendation of a person implementing Schema.org (vast experience in json-ld and SEO) Local SEO Job Board 4
Monica Simpson Local SEO Zoom - June 25th LSF News and Announcements 0
L Yelp seo Local Search 2
Monica Simpson Local SEO Zoom - June 19th Events 1
quartercheapersigns Social Media for SEO Mobile & Social 5
Monica Simpson Meet Local SEO professional via Zoom Local Search 1
Monica Simpson Local SEO Zoom Meetup Local Search 1
djbaxter Local SEO Experts You Need to Follow on Twitter Local Search 0
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
Monica Simpson Local SEO Zoom Meetup Events 1
JoyHawkins How Do You Do Local SEO Keyword Research? Local Content 15
Srinath Checkout my new Local SEO Audit Tool & Get your Local SEO Score Recycle Bin 0
Monica Simpson Local SEO Zoom Meeting Events 19
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
bruce@brucejone List Of Over 100 Free SEO Tools Recycle Bin 0
djbaxter Special Combination Upgrade: LocalU Forum Access + Expert’s Guide to Local SEO Admin Stuff 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom