Services listed on GMB - Is there any benefit?

[kyleekay]

Curious about the Services tab on Google My Business. Is it worth it to have all of our services listed and filled out? I saw this article written by Joy about a year ago Do Services in Google My Business Impact Ranking? - Sterling Sky Inc talking about how the services really have no impact on ranking. Is there any benefit to them at all? Where on a listing do they even show up?

 

[Colan Nielsen]

They show up in the business profile when viewed on mobile. I suggest filling them out but no need to go over the top crazy with them.

 

[studentoflife]

In my non-expert opinion, anything that you can add to your profile to make it look more filled out, more robust, etc. than your competition is a good thing and might help nudge potential customers to clickthru/call you instead of one of the other listings.

An example, I don't like Messaging thru GMB, but I like that button that is next to my listing and not most of my competitors, it makes mine stand out.

 

[kyleekay]

They show up in the business profile when viewed on mobile. I suggest filling them out but no need to go over the top crazy with them.

That's helpful! Thanks Colan. I didn't realize they show up on mobile.

 

[freerunr]

I also like how they're eligible to display in justifications (see Joy's 3rd point here re: "Provides" justifications: Local Justifications in Google My Business: Everything You Need to Know).

 

[lmiele]

Of course it's worth it. Because it's not Google who buys what merchants sell, it's actual human beings. Services features (esp Custom Services) are a great way for merchants to highlight standout strengths & differentiators, tailor marketing messages to specific audiences, draw in their best prospects, etc. And Services details are quite visible on mobile in particular.

(Plus they feed justifications elsewhere in Google ecosystem.)