Aug 7, 2013
Reaction score
I have a few clients that I could use a "single descriptor" on. These are Orthodontic practices branded as the doctor. I have considered using "Orthodontist" as the descriptor ( Example: Dr. JD labored Dds MS orthodontist). I'm interested in hearing other thoughts on this. My gut is telling me Google is going to run into more issues by offering this.

Business Name:

  • Your title should reflect your business?s real-world title.
  • In addition to your business?s real-world title,you may include a single descriptor that helps customers locate your business or understand what your business offers.
  • Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
  • Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe?s Pizza Restaurant". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe?s Pizza Best Delivery" or "Joe?s Pizza Restaurant Dallas".

Google Places quality guidelines


Scott Rawlins

Nov 14, 2012
Reaction score
I tend to agree with you. I haven't done it until we know more about how it can effect things, including citations.

Just my 2 cents.:D

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
I've seen various reports here and other places. Most said it did not seem to make a difference. Only one report I saw said it made a difference and it was pretty big. Something like #26 to D spot.

I'm not as worried about the change now and don't think it would cause a penalty or rank drop.

Main concerns are still:

1) If it would affect citations matching up

2) I think this is going to get spammed to death with people not reading the fine points and putting a long string of keywords, even more than the spammers were already doing that. So I can totally see Google reverting this in the next 6 months and going back to NO extra words in name field.

And according to a Map Maker RER, seems that side of the house is not too happy with this and seems it's still being debated between the left and right hands of Google, which aren't always that great at shaking in agreement. :eek:
Aug 7, 2013
Reaction score
All good Points Linda. I have the same concerns. Ive been keeping an eye out for listings using the descriptor, but have only come across a handful. I think I'm going to give it a try with one of our clients along with some on site changes. In the long run, I think Google is going to back away from this. Its kind of a sloppy move. Will let you know if anything changes. Thanks for the input.
Aug 7, 2013
Reaction score
Thanks Phil. I've decided to give it a try with one client as the official business name is the Doctors name. He is an Orthodontist.
Similar threads
Thread starter Title Forum Replies Date
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Kayla Adam What Strategy Should Been Used for My Wellness Clinic Local Search 5
N Should I use a GMB Website to get a citation and links? Google My Business & Google Maps 2
M Should we use "near me" in our keywords? Local Search 14
P How should you optimise the description in GBM - Should you use links to your sites? Google My Business & Google Maps 2
Durandl Which location should i use in the page title? Local Search 2
Durandl Which NAP should i use on my home page? Local Search 2
dje0624 What Business name should I use? Local Search 1
J What citation should I use if Google got the G+ name wrong? Citations 4
Tony Wang 2 Domains, which should I use? Local Search 3
djbaxter Should you use Meta Description tags? Organic SEO 4
Amber Robinson What account should I use when reporting duplicates- clients or personal? Help & Support for Google Local 7
Linda Buquet Why You Should Use Schema for Local SEO - Cool Free Tool Local Search 12
D A client has 3 verified GMB's across 2 states,with service pages for each location. Should service pages have only their respective locations address? NAP, Categories, Dashboard Data 3
N What category should be selected for such business in GMB? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
H Should I filter these self referrals? Organic SEO 1
NickB-Tampa Should all the phone numbers on the landing page to our GMB listing be included in the structured data? Google My Business & Google Maps 2
Jason_Parks1 How Should I Structure Suite Numbers with a New Office? Moving or Name Changes 1
Koray Tuğberk GÜBÜR Two Different Business Places at the Same Address: Should I Add Them to GMB? Local Search 1
D Should I Bother Updating NAP on Business Listings and 3rd Party Sites? Citations 7
raellovepie Redressal Form - What Should I Expect? Spam on Google 2
IanJohnson Office destroyed in hurricane, what should we do about the GMB listing? Google My Business & Google Maps 1
NickB-Tampa Should a physician's assistant have their own GMB listing? Google My Business & Google Maps 7
M Client Says SEO Should Be Paid By Commission Only Consultant's Corner 15
Brian Barwig Why You Should Embed a Google Map on Your Website Google My Business & Google Maps 1
D Competitor is constantly suggesting new areas of service. What should I do? Google My Business & Google Maps 1
DanielTexasLira Business acquires another business. Should I rename the old GMB listing or label it as "Permanently Closed"? Google My Business & Google Maps 2
lincolnchan Branded KW Getting Outranked By Competitor... but neither should have GMB All Things Google My Business [PRIVATE] (LocalU) 2
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
djbaxter Google: All Guests Posts Should Be Nofollow, Paid or Not Organic SEO 5
W Should multiple nearby hotels target the same area attraction? Recycle Bin 0
DanielTexasLira Should multiple nearby hotels target the same area attraction? Local Search 5
Ellen How Should We Be Updating GMB Hours Related to COVID-19? Google My Business & Google Maps 6
J Should I Create a GMB Website Google My Business & Google Maps 7
Tim Colling Should you *delete* your GMB listing if you're a "national" business? Google My Business & Google Maps 16
KristiSimone Cookies pop-up on website is trending. Should we add? Websites, Software, and Security 5
A Should I update Joomla Websites, Software, and Security 14
H Biz with a product specific domain - should they have two sites? Local Search 2
M New, Small Business Located Inside Larger, Established Business: What Should I Have Done? Local Search 0
Kevin Marshall Should I Create a New Email Address For Citation Work? Citations 11
JoshuaMackens We Should Do Awards! Forum Tech Support 5
Dino Should I get rid of this high traffic page on my website? Organic SEO 5
JoyHawkins When Should you File a Disavow? Organic SEO 15
MarianoF A brand name too long for a Title Tag. Should I include it there anyway? Local Search 11
Oliver Keates GMB Categories: How many should I have? Google My Business & Google Maps 3
Vicky Trainor One Business, 2 Websites, 2 GMB Profiles - Should I merge Everything?? Google Duplicates & Merges 14
Oliver Keates Should I be encouraging customers to leave a review on GMB Local Search 10
Durandl Should I spam my Business name in GMB to rank higher? Google My Business & Google Maps 8
R Free Webinar: How Agencies Should Package and Sell Review Management Services Events 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom