djbaxter

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SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
By Rand Fishkin, Sparktoro
October 1, 2018

On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally flawed in a number of ways. Our SparkScore tool was built to help measure true engagement+reach (as opposed to mere following). But the other big problem is fake followers — accounts that exist on Twitter, technically follow accounts and might even engage, but aren’t operated by real people or are no longer active (and, therefore, not influence-able).

Today, we’re releasing a new free tool to help anyone discover what percent of an any Twitter account’s followers are fake vs. real: The Fake Followers Audit.

audit-home-1024x416.png


The tool is designed to estimate the percentage of a given account’s followers that fit one or more of the following buckets:

  • Spam accounts (those that purely send spam tweets)
  • Bot accounts (those that have no real human actively operating them)
  • Propaganda accounts (those designed to propagate dis/misinformation)
  • Inactive accounts (those that no longer use Twitter or see tweets)

Read more...
 

mborgelt

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This is great! We'll be focusing on getting Twitter back into our marketing mix so we'll definitely be using this to separate the good from the bad. Thanks for sharing!!
 
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