More threads by djbaxter


Jun 28, 2012
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SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
By Rand Fishkin, Sparktoro
October 1, 2018

On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally flawed in a number of ways. Our SparkScore tool was built to help measure true engagement+reach (as opposed to mere following). But the other big problem is fake followers — accounts that exist on Twitter, technically follow accounts and might even engage, but aren’t operated by real people or are no longer active (and, therefore, not influence-able).

Today, we’re releasing a new free tool to help anyone discover what percent of an any Twitter account’s followers are fake vs. real: The Fake Followers Audit.


The tool is designed to estimate the percentage of a given account’s followers that fit one or more of the following buckets:

  • Spam accounts (those that purely send spam tweets)
  • Bot accounts (those that have no real human actively operating them)
  • Propaganda accounts (those designed to propagate dis/misinformation)
  • Inactive accounts (those that no longer use Twitter or see tweets)

This is great! We'll be focusing on getting Twitter back into our marketing mix so we'll definitely be using this to separate the good from the bad. Thanks for sharing!!

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