Your title and meta description are both too long. You basically have two titles. Pick one. If you want to target the other phrase on that page, use the H2 tags or build another page.
You might want to add an X-Robots-Tag HTTP. The X-Robots-Tag HTTP header can be important for local SEO because it controls how search engines index and present content. It can help ensure that your site's most valuable content is indexed and appears in search results. Add the X-Robots-Tag to your Apache server configuration, use a .htaccess file to add the X-Robots-Tag or use the Google URL Inspection Tool to check if specific URLs are indexable.
Alt5 star appliance repair Tucson Arizona
TitleMissing
Url
https://5staraz.com/wp-content/uploads/2022/01/Logo-text.png
AltAppliance repair Tucson video
TitleMissing
Url
//i.ytimg.com/vi/Uiw5aNYApfU/hqdefault.jpg
This image is returning a 404.
Code:
<img decoding="async" src="https://5staraz.com/wp-content/uploads/2023/03/gmg-logo-300x300-1-300x300.png" width="64" height="64" alt="" class="wp-image-2805 alignnone size-medium" srcset="https://5staraz.com/wp-content/uploads/2023/03/gmg-logo-300x300-1.png 300w, https://5staraz.com/wp-content/uploads/2023/03/gmg-logo-300x300-1-150x150.png 150w" sizes="(max-width: 64px) 100vw, 64px" />https://5-star-appliance-repair.business.site/
All of that above came from Ahrefs
I looked at the site on both mobile and PC. There are some things I would change from a user experience perspective and for SEO. You did good with the use of H2 headers. On the phone, there are a lot of areas where it's a big block of text without images. I'd break it into smaller chunks and break it up with images and/or headers.
The menu. Contact Us is the call to action. It should not have a dropdown. Add Book Online even if it goes to the same place. But both separate with no dropdown.
You don't need Blog in your top menu at all. Your blog is to bring traffic to the website not the other way around. Put it in the footer.
On your brand pages, stick with that brand and the word repair rather than problem. Such as KitchenAid appliance repair Tucson. And adding "near me" doesn't really help. Tucson does. Google calculates near me in other ways than if the phrase is on the page.
And you'll need to explain why you did this one. I'm sure you had a reason.
Appliance-Repair-Tucson | 5 Star Appliance Repair Tucson I mean it's targeting a different area. No problem. But why did you use dashes in the header tags? Just curious. And no reason not to add NW to the H1 at the top.
With that theme it's a little difficult, but a whole paragraph under the h1 tag at the top might help.
Is there another name for "checkup packages" that people might search for? Maybe "Appliance Maintenance Services," "Appliance Maintenance Plans," or "Appliance Tune-Up Services". Of course adding Tucson. Then optimize the text and other heads using those instead. I mean when you add more text which I recommend.
Then add that to your top menu without it being in the dropdown under contact us.
Anyway, all I had time for right now. Hope it helps.
While I agree that site speed can play a role in your rankings. It's typically only if it's absolutely awful. I see sites that are slower than ours and don't pass core web vitals outrank us for the same core money keyword alllllll the time in certain markets (we're a multi-location franchise), and vice versa. Your content, ux/ui, site structure, and quality digital footprint should be a higher focus with your speed scores. So long as you're passing core web vitals, that's as far as I would worry about it.
But here's a few things to consider after looking at your site:
- You've got content for the wrong appliance on a handful of your appliance pages
- Your service pages are not in your header menu, they should be.
- I ran a screaming frog audit, you have all these category pages... that aren't linked anywhere on the site. They also have no content on them outside of the links to the blog posts. I'd either make them linkable as a sub nav on your blog home page and beef them up, or get rid of them and redirect to those service pages.
- You should connect/list your GBP reviews to your website via API, it makes your business seem more credible, and it certainly can't hurt from an SEO perspective. The way you have that 5 star image all over the site may actually work against you from a conversion standpoint.
- On the "find a location near you" section - I suggest changing that to links to your GBPs.
- If you service multiple cities in the area, I would consider adding service area pages
- If you ever go offsite to the client's location to do repairs, consider trying Nearby Now - this allows you to do daily check-ins with coordinates and check-ins schema in the backend code of the page. It's really cool, and it's working well for us. Great way to keep a continuous flow of unique keyword-rich content onto the site - good for google and good for conversions.
- Consider playing around with the content on a few of your service pages and see what happens. Look at competitors in your area and in other major markets that rank really well and try to mimick in part what they're doing. I definitely think the UX/UI and content on your site can be improved, it's really not bad, but there's room for improvement. I suggest starting there because your home page is probably your primary traffic driver, so try with less prominent pages first. But your home page could use work too.
- Continue to build your digital footprint - local PR is a great way to get more links and build brand recognition in your area. I'm not sure how you're acquiring links, but if you're just paying for basic link packages that all these agencies offer, it's likely not going to help you. One simple example could be offering free appliance repair for a major non profit or school or something in the area in exchange for linking you on their website, then you can do social and blog posts on it, and have it shared with some local publications, even your chamber of commerce to see if they'd be interested in featuring you. Other things like guest posting on sites relevant to your industry. Become a regular contributor of a blog that's relevant to your industry. HARO type sites are also a good thing to keep an eye out for opportunities.
That's all the time I got, hope this help!
All great suggestions.