Thanks To LocalU NYC Primary Sponsor - Wix Studio!

[CarrieHill]

We are thrilled to have Wix Studio as our primary sponsor for the Sold Out LocalU event in New York next month! Wix is a great partner for Local SEO and has developed features that local businesses can use to improve their SEO and their conversions! Check out more info from Wix Studio below!

Local SEO Features on Wix & Wix Studio
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Local SEO is essential for getting your business noticed by people in your area, Wix and Wix Studio have some fantastic features to help you make the most of it. Both CMS’s are underpinned by an industry-leading suite of Wix SEO tools to help your local business rank online. Here’s a quick rundown of the local SEO tools that can help you grow:

1. Add Your Business Address for Automatic Structured Data​

When you create a Wix or Wix Studio website, you can add your address to the Business Info panel, and the CMS will automatically generate LocalBusiness structured data for you. But what is structured data? Think of it as a bit of code that sits behind your website. Humans can’t see it, but search engine bots love it—it’s like giving them the recipe for your website instead of just the finished dish. This helps improve how your site shows up in local searches, so definitely take advantage of it.

2. Set Up Your Google Business Profile Right from Wix​

Setting up your Google Business Profile (GBP) is crucial for local SEO, and Wix lets you do it directly through their platform. Head over to your Marketing and SEO Settings, click on Google Business Profiles, and start typing in your business name. If it’s not already listed, you can add it and fill in all the details, like your business category, photos, and hours. Don’t forget to explore the GBP category and attributes section where you can highlight specific features of your business, like if it’s women-led or offers curbside delivery.

3. Optimize your NAP Information​

Adding your Name, Address, and Phone number (known as NAP in local SEO) to your footer and About page is another must-do. Wix makes this super easy with section templates that let you add your business info directly to your site. There’s even a section where you can incorporate Google Maps, so people can find your location easily. Make sure your business info is consistent across your website and any other platforms, like your Google Business Profile, to maximize your local SEO. If you’re using Wix Studio, you can save sections of your website to use as you create pages on your domain our across the sites on your Wix Studio account.

4. Use AI to Help Craft Your About Page​

Wix also offers a handy Create with AI Text tool that can help you write the content for your About page. If you’re not sure what to say, especially when it comes to including local business information, this tool can generate a few different options for you. Just choose the one you like best, add it to your page, and tweak it as needed. Remember, it’s important to double-check any AI-generated content to make sure it’s accurate and fits your business.

5. Analyze Your Local Traffic with Wix Tools​

Wix’s Analytics has a great report called the Traffic by Location report, where you can see where your visitors are coming from, right down to the city and postcode. This is super helpful if you’re targeting a specific area—like a local pizza place that only delivers nearby. You can even see this data on a map to get a clearer picture of your audience.

6. Dive into Wix’s SEO Resources​

There’s a ton of overlap between classic SEO and local SEO, so it’s worth checking out the Wix SEO Learning Hub, this is where you can get a full overview of SEO, including local strategies. There are guides, webinars, and articles that can help you keep improving your site’s performance.

Get even with Wix Studio​

Wix Studio offers additional scalability for those working with local SEO clients. From automated responsiveness and CSS design customization and integrations with design tools like Figma, you can create incredible digital experiences to set your team apart from the competition.

 

[Sukh]

I love how easy Wix is to use! Especially for clients who want to go in and make stylistic edits, Wix makes it super easy. Everything is so initiative and really user friendly!