Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
One of our regular members, Ashwin from Synup, just created a great guide to Local Schema I wanted to share because I know some of you have questions and your clients may ask about it too. So this guide is worth a bookmark.

The Ultimate Guide To Local Schema ? Synup Blog

Why should you be investing time in schema?

Though there is no conclusive evidence to support that adding schema improves ranking results, except maybe author markup and author rank.

But, it?s easy to get your schema markup done, and at the least:

You stand out in the SERPs with rich snippets for author and review schema markups.

Third party applications other than Google, Bing etc., can pull your data in structured format if you follow schema.org?s markup conventions

Over time, as more data needs to be ingested into applications and platforms, schema markup data will very easily be integrated and business? that have it done stand to benefit

Head over to read the rest. It looks good enough that I just added this blog to my feedreader.

Thanks Ashwin!
 

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