What is the difference between 'branded' and 'direct'

[HoosierBuff]

I have his data for customer, and I can't quite get why they say "business name" in Direct, but, also why "branded" sort of implies business name as well.

In this case, this company is a local credit union. Any search of the business name IS the brand. . . so, you would think anyone search for "red hawk" would be in the direct search? Unless Direct search is really reserved for the very specific? Like only if I say "red hawk credit union" it shows up there, and if is just "red hawk" it's in branded?

 

[Zhivko]

Hi @HoosierBuff

When someone searches for a competitor's brand but ends up seeing your business listing, that's "branded" search.

 

[Yan Gilbert]

Covered with more details on this thread: How are Google My Business Branded Searches Defined? - Local Search Forum