- Mar 15, 2016
Why Large Enterprises Are So Bad At Review Management
They're horrible at it.
When it comes to online reviews, most large enterprises are terrible.
At first glance this doesn't make sense. These massive corporations attract some of the best employees. They have massive budgets and resources that smaller companies don't.
They have everything they need to win the online review game. So why are they struggling?
- Their listings aren’t set up or claimed
- There’s a small amount of reviews, sprinkled across review sites
- Low aggregate ratings
- No one takes the time to respond to customers who are unhappy or in need of support
- When someone does respond, they use generic corporate speak
So your enterprise needs to eliminate every, single department then?
Large enterprises have massive amounts of resources, talented people and often times, incredibly detailed knowledge about their customers.
None of that matters.
Because enterprises struggle with a predictable and inevitable problem. Eventually, every small business that grows into an enterprise will face the same exact problem.
I'm talking about corporate silos.
As a company grows it's split into departments (e.g. marketing, legal, engineering, etc.). These departments exist in most organizations regardless of their size. They're necessary, but they also create a significant problem.
They create silos.
What specifically is a corporate silo? A corporate silo refers to the barriers that exist between two or more departments. While departments are necessary and helpful, silos are destructive and bad for the overall well-being of an enterprise.
Andrew goes on to explain 4 key strategies for amazing enterprise reviews.
Does anyone have large enterprise clients? How do you get past the challenges of the corporate silo?
Read Andrew's full post here.