Oliver Keates

Member
Joined
Sep 12, 2018
Messages
97
Reaction score
15
This is a very basic question, i have claimed my GMB that appears when i search for my company.

Take a company like Mcdonalds, they have a knowledge panel. Does ones company have to become a certain size or be a well known brand name before google recognizes it should have its own knowledge panel.

I have read About knowledge panels - Knowledge Panel Help .

It would be great to get other peoples latest input.

thanks
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
84
Reaction score
81
When you perform a direct search (branded phrase), we refer to what you see as a KP of a local entity.

Screen Shot 2019-10-07 at 3.59.26 PM.png


I think this may be confusing because Google also considers branded entities KP's as well.

Screen Shot 2019-10-07 at 3.58.36 PM.png


For clarification, which are you referring to?

If you are referring to the national KP, that does take a lot of work to develop. I've seen people who have success with structured data and authoritative links. Having a Wikipedia profile helps as well, with the caveat that it's understood that is insanely hard to get past the mods there.

I hope this helps some. Let me know if you have any other questions, or if I misunderstood entirely.
 

pony

Member
Joined
Jun 26, 2019
Messages
124
Reaction score
85
Simple process I've seen work is this:

1.) Create an entry for the brand/thing you are wanted to have KP for in wikidata.org
- Do competitive research to see which attributes are necessary for other similar brands to yours that do have a KP

2.) Create a a Wikipedia page for the brand/thing you want to have a KP for
- Write this from an unbiased view so that it actually gets accepted

Once both of those exist, the KP should start to show up, giving you the ability to claim it.
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 0
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NevenaIvanova Removing off-topic reviews posted before the business started operation Local Reviews 8
N What category should be selected for such business in GMB? Google My Business & Google Maps 6
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
Niki Business category does not support more hours Help & Support for Google Local 2
TriciaClements 3 Businesses - how to handle GMB listings for SAB? Google My Business & Google Maps 4
Matt Chauhan Opinion on entering service areas within the GMB dashboard for Brick and Mortar Businesses NAP, Categories, Dashboard Data 2
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
RobertCarnitas GMB Spam for 'Located In' business - Does it affect the GMB listing for the business that is located inside it? Spam on Google 3
D Local Services and Google my Business Paid Search and Local Service Ads 2
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Jason_Parks1 Years in Business (Misleading) - Thoughts? Google My Business & Google Maps 3
Matt Chauhan How to deal with a business merger? Google My Business & Google Maps 1
dateinadash SAB location no longer appears next to my business Service Area Businesses 1
NevenaIvanova Need help with business detail update of a Chinese business Local Search 3
S Old Listing Hijacked by another business Spam on Google 2
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1
E Issues with managing business pages on Facebook Citations 3
S How to remove a GMB from maps of a previous owner who ran 3 businesses from the same address Google My Business & Google Maps 6
P How to reclassify a business as a SAB? Service Area Businesses 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
C Fake google reviews on google my business Contact Us Messages 2
K GMB Adding Old Business Name & Putting True Name in Parathesis Only In English Browser Google My Business & Google Maps 1
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
lincolnchan What to do when one business acquires another and moves into their location? Google My Business & Google Maps 5
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
F Turkish post: Google My Business local seo Recycle Bin 0
Koray Tuğberk GÜBÜR Two Different Business Places at the Same Address: Should I Add Them to GMB? Local Search 1
DangGood Google Maps, Years in Business Google My Business & Google Maps 4
F Google My Business local seo Google Local 101 3
D Should I Bother Updating NAP on Business Listings and 3rd Party Sites? Citations 7
N 54 city pages for small business website Local Search 7
jpayne7 Business Moved Before GMB Verification (Postcard is Being Sent to Old Location) Moving or Name Changes 7
Hammer Can't enter verification code due to error "To verify your listing, update your business info" All Things Google My Business [PRIVATE] (LocalU) 3
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
A Google My Business Provider Program API Access İssues Recycle Bin 0
W Accepted Health Insurance Feature on Google My Business Google News: Important Changes & Features 14
Wary Goose Anyone used the Business Banking Service GMB Category in the U.S. yet? NAP, Categories, Dashboard Data 5
Dino Closed business showing in branded search Multi-Location Issues 1
Colan Nielsen NEW Google My Business is Testing "Services" Justifications Google News: Important Changes & Features 6
swmaher Reporting Spamming Service Area Businesses Spam on Google 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom