- Aug 7, 2013
Its not only about landing those customers, but engaging them once you have them.
5 Steps for SMBs Looking to Dominate the Local Competition
It used to be simple for small to medium sized businesses (SMBs). All they needed was a prominent location, a little bit of effective local advertising, or a growing, positive reputation — and their local community would not only purchase from them, but also quickly become loyal. But these advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. These larger businesses, bolstered by their greater resources and better brand recognition, are using these to personalize their interactions with consumers, making their homogenous message seem less so.