Joined
Aug 7, 2013
Messages
751
Reaction score
404
Its not only about landing those customers, but engaging them once you have them.

5 Steps for SMBs Looking to Dominate the Local Competition

It used to be simple for small to medium sized businesses (SMBs). All they needed was a prominent location, a little bit of effective local advertising, or a growing, positive reputation — and their local community would not only purchase from them, but also quickly become loyal. But these advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. These larger businesses, bolstered by their greater resources and better brand recognition, are using these to personalize their interactions with consumers, making their homogenous message seem less so.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
That looks like good advice. Can't wait to read. Thanks Justin!
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom