Anyone here using AMP?

[mikepcservice]

Is this something you PRO's here will recommend please? I am seeing the info here below but checking with you guys first:

Google AMP & SEO: Everything You Need to Know

Should you AMP-lify your site for SEO? Learn about AMP's advantages and drawbacks, plus what's involved for optimal implementation and reporting.

www.searchenginejournal.com

 

[Justin Mosebach]

Nope. Unless you're a news site, it's not really necessary.

 

[mikepcservice]

Can you elaborate on why a "News" site would make a difference please?

 

[Justin Mosebach]

Google AMP is Dead: How Core Web Vitals and Page Experience Impact SEO

Is Google AMP still a thing? In short, no. SEO has changed to focus more on user experience, and with that, marks the end of an era for mobile search.

marketing.sfgate.com