At a loss and looking for some wisdom for a clients local ranking.

[ForwardMotion]

I'm at my wits end! I have a client in my local market that I have been working with for a couple years and they have done everything I have asked and yet I'm having a horrible time getting them to rank at all. They are a service based business in the tree service category. I built their website and still doing a lot more work on it, but to get them to rank is like impossible. I have another company in the same category that is newer and further away from me and yet I have them ranking decently with not doing near as much for them yet. It really seems like they are being blocked somehow. Google Analytics and Google Console show their pages are indexed, but when I use Whitespark's Grid Tracker and Rank Tracker their rankings are horrible. It just really seems to me that something is blocking their rankings. I do know they had someone trying to sabatoge their business at one time with horrible Google reviews and changing their business hours to only weekends and off hours, but that hasn't happened for 6 months or more. Could there be something else I am missing? I'm in a small to medium sized market. I see many other tree service companies in the same area with little to no reviews, horrible reviews and no websites ranking in the top 20 and yet my client is showing in 50 to 100+ on Grid Tracker. I have worked on plenty of websites and GBP's to know what success is, but this one company is leaving me totally at a loss. Has anyone experienced this and if so, what should I be looking at to make sure something isn't being blocked somehow or if the website is somehow in a blackhole.

Sorry this is so long, but I'm just at my wits end with this one and I have to get this figured out.

Thanks for any help anyone can offer!

 

[keyserholiday]

Did they ever move? Typically when a SAB doesn’t rank, it because they moved or they never set up any citations.