Being filtered? Nothing appears at that address though.

[Daniel H]

Usually when I've seen GBP listings being filtered out, it's because there are other listings with more location authority whom Google decides to display instead? Then once you zoom in a couple times, you can see yourself / your client appear.

Have you guys seen it where no listings at all (yours or competitors / other businesses) at a certain address until you zoom in? Why would that be? Does Google think that none of the multiple businesses that work at that address are relevant to the search query?

Here's an image (without identifying exactly what the business is). Sorry! I've marked where they should be.

When I zoom in a couple times, there are still no businesses showing at that location. Strange that Google wouldn't show any of them. There are 3 in the same industry, same primary GBP category of the search term.

 

[JoyHawkins]

This sounds like a relevance issue. What is the keyword you searched?

 

[Daniel H]

This sounds like a relevance issue. What is the keyword you searched?

Insurance Conyers GA

 

[JoyHawkins]

So yes, they are being excluded but it's because they are outside the city borders of Conyers. You can see in this image that the red is the border of the city and the little plaza you pointed to is right outside the red.

I actually wrote about this a few years ago here: When You Rank High Organically But Not Locally (Case Study)

 

[Colan Nielsen]

Insurance Conyers GA

@Dan H - RuggedSEO We put a video together covering this because it was so dang interesting. Thanks again for starting this forum thread!

 

[AndySimpson]

So also important when looking at new office/business address locations, check where Google designates the city/town physical boundary on Google maps.