Best way to improve visibility for Service Area Businesses

[VicolasSEO]

Hello everyone,
When working with Service Area Businesses in Google Business Profile, what strategies have worked best for improving visibility?
Do things like website content, local pages, or reviews make the biggest difference?
Curious to hear the approaches others here have seen work well.

 

[ElizabethRule]

Getting an address

If all the other competitors in the area have an address, then being an SAB is a major disadvantage. If many of them are SABs too, you have a much better shot of improving rankings with things like category optimization, adding services, getting more reviews, and optimizing onsite content, particularly on the GBP landing page and the service pages.

This SEO audit checklist is a good place to start: https://www.sterlingsky.ca/local-seo-audit-checklist/

But again, if everyone else ranking has an address, you might need to look into getting one too in order to see meaningful improvements.