mikepcservice

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Hey guys, let's take Construction as an example. There are many different aspects of it so if we take these 4 categories Ceiling, flooring, windows and walls there are different kw's for each such as ceiling repair, ceiling replacement, ceiling sheetrocking, ceiling panel installation then Window repair, window replacement, bay windows, double hung window e.t.c e.t.c.

Now if you take the 4 categories Ceiling, flooring, windows and walls, is it wise to write "one" blog which includes each of these 4 categories with their different sub-kw's so you end up with like 16 kw's in one blog? I am asking this question only because a person locally here is asking this question.
 

Conor Treacy

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I would do this for both article and on-page edits. If you can get the keyword phrases closely related, then adding them into the same blog article is what we would do. Then, based on your article, you should be able to link back to the users services page where each service category is its own page too.
 

mikepcservice

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Thanks. This would involve having a very long blog to accommodate the many kw's is this correct?
 

Conor Treacy

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Thanks. This would involve having a very long blog to accommodate the many kw's is this correct?
Possibly. It depends on what the article is for and who the target audience is.

For example, if you're targeting the Window Installation, Window Hanging, Window Replacement - then all 3 of those would go together in one article and wouldn't have an issue. The article could easily be 400 words, or even 1,000 words, and it wouldn't read spammy to the user (usually).

Now, you could do this as a 250 word blog post too, and an H2 might be "Window Installation & Replacement" and that would break up the content, and again, it wouldn't generally read as spammy to your users. By the same token, that could be 1000 words with multiple H2 headings and a separate set of paragraphs on the process of hanging a window, or the process of prepping to install windows.

If you're going after 14 keywords, then yes, likely it would be a fairly long article, unless some of the phrases can be combined or flow within a single sentence and not sound weird.

"When hanging or installing your double-hung windows, you'll hear all sorts of new terms like Top Sash, Filler Blocks, Jamb Liners and Inside Stops, but don't worry, our professional team of installers at XXXX have you covered. We know all the technical terms so you don't have to, but just in case you're curious, have a read through the sections below."

Now you can expand further on each of the different technical terms and you'll soon hit a few hundred keywords in an article. All the while, making sure in the back of your head, the following questions;
  • Does this sound weird?
  • Does anyone care about this content?
  • What is the goal of this piece?
Just going through the process for ONE of the items (like how to hang windows) can generate it's own entire article. But doing a comparison between a Bay Window installation versus a Double-Hung window versus an Egress Window - you can easily get the 3 of those in one article and still have plenty of content left over for another 10 articles :)

Can you get them all in one article? Only if it makes sense. A person wanting to know about Drop Ceiling replacements have no interest in Sheetrock (usually), so an article about the process of drop ceilings and ceiling tiles, widths, density, sound proofing, coloring etc - --- well, you get the idea.
 

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