Pinkape404

Member
Joined
Sep 29, 2014
Messages
25
Reaction score
1
I am sure this issue has been beaten to death, but a few more kicks might save me or future readers some time otherwise spent doing more meaningful work.

So here is my question - is there a guide or framework - the "best practices" approach if you will that one can use as a reference in attempting to tackle the organic SEO monster. Specifically I am looking for some source that can explain or provides a structure for link building, keyword optimization, both onsite and offsite.

The issue in case currently is - blogging : should it be done using our google + local pages or blogger or website? Should we include links within the blog and If so then where to and where from? Our website, Facebook, linked in profiles, Santa Clause? Perhaps our Wordpress sites are a sufficient platform to blog in as well as showcase the clients company and there is no need to publish redundant content just for the purpose of publishing?

I think one day google will self implode or turn into Hal ..






Sent from my iPhone using Tapatalk
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I am sure this issue has been beaten to death, but a few more kicks might save me or future readers some time otherwise spent doing more meaningful work.

So here is my question - is there a guide or framework - the "best practices" approach if you will that one can use as a reference in attempting to tackle the organic SEO monster. Specifically I am looking for some source that can explain or provides a structure for link building, keyword optimization, both onsite and offsite.

The issue in case currently is - blogging : should it be done using our google + local pages or blogger or website? Should we include links within the blog and If so then where to and where from? Our website, Facebook, linked in profiles, Santa Clause? Perhaps our Wordpress sites are a sufficient platform to blog in as well as showcase the clients company and there is no need to publish redundant content just for the purpose of publishing?

I think one day google will self implode or turn into Hal ..






Sent from my iPhone using Tapatalk

Your blog needs to be native on your website. You could do it on a web 2.0 (blogger, etc.) and link back to your website but it will help more if it is native, in my opinion.

You can link within the blog but I would make the links all nofollow, just to be safe. Make sure you are linking out to authority sites on topic. Many people have conjectured that this will raise your ranking and while I agree, I think it will only slightly help your ranking. I think it makes sense that quality websites provide their readers with more information but I think the signal is too easily gamed to be a big factor. I wouldn't even worry that much about it. Just link to quality sources that will improve your overall blog post for the user.

As far as content topic, your blog really serves 2 main SEO purposes:

1) To provide fresh, relevant content. The more content you have, the higher you will rank in general terms.

2) To attract links from other people because your articles are so well done.

Write content that people want to read and will share around and you'll be good.

Hope that helps a bit :)
 

Pinkape404

Member
Joined
Sep 29, 2014
Messages
25
Reaction score
1
Thank you Joshua - very concise response and I like your approach about being user relevant. I guess at the end of the day - ranking or not - our goal is to provide user relevant content. I'm glad you mentioned this because benchmarking the site, any site, against "How friendly and effective is the content for the user" puts things in a much clearer perspective versus, let's say; "how google would want it". I think the former approach is a no fail. Thoughts?


Sent from my iPhone using Tapatalk
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,513
Reaction score
1,660
Write content that people want to read and will share around and you'll be good.

And excerpt and/or link to!

Best source of good quality links has always been organic links from people who like what you write and see it as helpful to their readers.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Thank you Joshua - very concise response and I like your approach about being user relevant. I guess at the end of the day - ranking or not - our goal is to provide user relevant content. I'm glad you mentioned this because benchmarking the site, any site, against "How friendly and effective is the content for the user" puts things in a much clearer perspective versus, let's say; "how google would want it". I think the former approach is a no fail. Thoughts?


Sent from my iPhone using Tapatalk

No problem big guy!
 
Similar threads
Thread starter Title Forum Replies Date
H A Good blog post does not just "get links" Local Search 9
Linda Buquet 90 SEO Experts Share their Best White Hat Link Building Tips - Ahrefs Blog Organic SEO 2
C The value of a blog on a website for local SEO Local Search 58
zach.todd Local Search and Blogging Local Search 3
PaulSteinbrueck Best practices for blogging, evergreen content, publish dates Organic SEO 4
JoyHawkins New Blog Feed Feature Local Search Experts Forum 25
Dan Foland What are your thoughts on separate blogs throughout a website? Organic SEO 8
djbaxter Testing latest blog addon Admin Stuff 1
Jo Shaer Auto publishing from Wordpress blog to GMB post Google My Business & Google Maps 5
Jo Shaer Blog post Schema - mainEntityOfPage Local Search 0
T Accepting guest blog posts Recycle Bin 0
bczubiak Understanding Traffic From Blog Articles. Is it helping Locally? Local Content 11
L Accepting guest blog posts Organic SEO 3
Rich Owings Great blogs that don't convert Organic SEO 2
vivekrpatel Should we build citation for lifestyle blog/magazine? Citations 9
M How to know which kw's best to choose for blog? Local Search 13
M Indexing Service For Client's Blog On Money Site Organic SEO 13
rosie.brightlocal Best local SEO blog? Vote now! Consultant's Corner 4
Eric Rohrback Rendering AJAX-crawling pages - From Google Webmaster Blog Organic SEO 0
Eric Rohrback Great new Local Post on the Moz Blog - Thanks Miriam! Google My Business & Google Maps 2
Kyrton Local page mini blogs Local Search 4
Linda Buquet Friday Funnies: 20 Jokes Only a Marketer Could Love LOL - Top Rank Blog Break Room: Chat and Off Topic 4
G Does your company sell blogging/content marketing services? Consultant's Corner 0
H Indexing blog content without a massive list of archive months Local Search 3
B Anyone have clients in these industries? Let's exchange blogs! Recycle Bin 0
Eric Rohrback Using the Barnacle SEO Method to Prove Local Community Awareness - A Moz Blog Post Local Search 2
TheHighlander Capturing A New Clients Blog Authority Help & Support for Google Local 6
Linda Buquet DAVID New Featured Local Search Blogs Forum Admin Stuff 4
JoyHawkins Redoing Old Blog Posts Organic SEO 10
JoyHawkins Should Small Businesses Even Have Blogs? Organic SEO 33
H Blogging for local client got 189 visits last month, 9 from their home state Local Search 7
Jaden Shifting blog URL Organic SEO 1
E Keyword Research for Blog posts and local content Local Content 4
E Keyword Research for Blog posts and local content Local Content 4
A My Blog For Practicing the Art of Organic SEO Organic SEO 3
F Blogging on Google+ Local Content 4
F Blogging on Google+ Local Content 4
G What is the best alternative to distribute and write blogs? Local Content 4
Gsmithmike What is the best alternative to distribute and write blogs? Local Content 4
L 3 Tips for Developing Locally Focused Blog Content - From a Local Content Writer Local Content 3
Linda Buquet 3 Tips for Developing Locally Focused Blog Content - From a Local Content Writer Local Content 3
Linda Buquet Local Consultants: Do you Include Blogging in Your Local SEO Package? Consultant's Corner 21
L Local Content: Blog post or New Page Local Content 1
L Local Content: Blog post or New Page Local Content 1
AarthiD Foursquare Turns Six, CEO writes blog post about Local Local Search 8
Tim Colling Reporting Private Blog Networks Organic SEO 11
Linda Buquet Best Local Search Blogs of 2014 - The BrightLocal Results are In! Local Search 0
Rich Owings Blog pages with only a photo -- Thin content? Local Search 2
Eric Rohrback Backlinks From Guest Blogs: Nobody is safe, not even Moz! Organic SEO 5
Linda Buquet 3 Successful Google+ Local Page Examples, iAcqure Blog Google My Business & Google Maps 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom