GBP Suspended due to Content Violation

[Meb2x]

I have a client whose GBP was just suspended this morning due to content violations. I've checked their account and don't see any content violations. The only possible problem I see is their address is residential, but it was previously verified and wouldn't appear as a content violation, would it? For now, I'm going to appeal the decision with business documents, but if that fails, are there other options besides switching to an SAB GBP, which would likely harm their performance? In my experience, SAB profiles get significantly less traffic for local businesses.

 

[Marian Leonte]

That residential address showing publicly would be my first suspect. Google has been re-checking older listings, and a home-based business that displays its address instead of hiding it as a service-area business can get flagged now even if it verified fine before. So the cause and the fix may be the same thing.


Appeal with the documents first, that's the right move. But if it comes back denied, going SAB isn't really optional. A home address on display is against the guidelines either way, and a suspended profile earns zero traffic, so a live SAB listing beats a dead storefront one. SAB profiles can still rank well when the service areas and categories are set properly, so I wouldn't assume the drop is permanent.

 

[keyserholiday]

You won’t get reinstated while they are showing the address.

 

[Denito]

I have a client whose GBP was just suspended this morning due to content violations. I've checked their account and don't see any content violations. The only possible problem I see is their address is residential, but it was previously verified and wouldn't appear as a content violation, would it? For now, I'm going to appeal the decision with business documents, but if that fails, are there other options besides switching to an SAB GBP, which would likely harm their performance? In my experience, SAB profiles get significantly less traffic for local businesses.

Residential address is OK if you are Local Business serving clients at their properties. BUT you need provide all documents + this information if you want more chance to be approved:
1. create banner with business details like Name, Address, Phone, Logo, Website link and locate it near your house where house address (building #) will be shown too - it will be your 1st photo.
2. if you have branding vechicle - park it near your house (building # should be visible) and make photo - it will be your 2nd photo.
Above two images need to be attached to your appeal form. And sure you need to describe your situation and tell Google that you serve clients at their properties.
!!! Please note: because of new July 2026 rules you will have 1 chance only to appeal this issue, that's why you need to prepare all proofs.