djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,515
Reaction score
1,661

Google Updates Search Quality Raters Guidelines On October 14th

by Barry Schwartz, Search Engine Roundtable
Oct 15, 2020

Google has just updated the Search Quality Raters Guidelines PDF. The last time it was updated was on December 5, 2019, which was 10 weeks and 10 days ago. The new date on this document is October 14, 2020. It has been expanded from 168 pages to 175 pages.

I have not gone through the document to see what has changed but Google has clearly added a number of new things and made several changes.

You can compare the two documents yourself, from when Google updated them on December 5, 2019:
I have not seen anyone publish the change log with the documents yet, when I do, I can add links here.

I did run it through a scanner, and according to the scanner, there were 281 content replacement changes, 233 content insertions and 209 content deletions. Most seem stylistic.

Google added a section to explain the role of examples in these guidelines. Google also moved the section about the relationship between page quality and needs met. Google also added a section for rating dictionary and encyclopedia results for different queries.

Google did add a "change log" section on the final page, page 175. Here are the changes:
  • Added note to clarify that ratings do not directly impact order of search results
  • Emphasized 'The Role of Examples in these Guidelines' as an independent section in the introduction
  • Added clarification that Special Content Result Blocks may have links to landing pages; added illustrative example
  • Updated guidance on how to rate pages with malware warnings and when to assign the Did Not Load flag; added illustrative examples
  • Changed the order of Rating Flags section and Relationship between Page Quality and Needs Met section for clarity
  • Added 'Rating Dictionary and Encyclopedia Results for Different Queries': Emphasizes the importance of understanding the user intent and query for Needs Met rating; added illustrative examples
  • Minor changes throughout (updated examples and explanations for consistency; simplified language regarding raters representing people in their locale; fixed typos; etc.)
google-search-quality-raters-changelog-1602760659.png

Read more...

 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
diptimayee Google Updated Its "How Search Works" Page Google News: Important Changes & Features 2
A Updating sitelinks in Google search for 404 pages Organic SEO 6
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
J Anyone notice these factors on Google Local Search since the update? Local Search 5
djbaxter Google Updated Image Search Guidelines Organic SEO 1
Linda Buquet ▶ Google I/O Keynote Video & Any Updates that affect Local Search Google My Business & Google Maps 2
Linda Buquet RIP Places Search - Causing Google Local Rank Tracking Problems - New Google Update Google My Business & Google Maps 10
Linda Buquet Google+ Local Search Buzz ? Major Google Local Updates Local Search 0
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 2
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
rustybrick Google Local ranking update? Google Algorithm Discussions 12
NickB-Tampa Why does Google keep updating changing the main category on our listings to ones that don't make as much sense? NAP, Categories, Dashboard Data 2
djbaxter Google December 2020 core update now fully rolled out Google News: Important Changes & Features 0
Dino Google not updating an address. Any ideas? Moving or Name Changes 2
Professor M Google Maps Update - live status of takeout and delivery orders when you book or order from Google Maps on Android and iOS Google News: Important Changes & Features 0
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
Colan Nielsen NEW October 2020 Google My Business Insights Update Google My Business & Google Maps 0
djbaxter What SEOs get wrong about Google updates Google Algorithm Discussions 0
djbaxter How spam reports are used at Google: Manual actions vs. algorithm updates Spam on Google 2
rickvidallon Google Not Updating Number of Reviews Local Reviews 2
L How do I set notifications for Google my Business edits that were not done by us or our clients and how to know what Google updated? Google My Business & Google Maps 2
djbaxter Webinar: 5 Updates to Google My Business Impacting Digital Marketers Events 0
CraigJMount Google Updated Its Internal Document on Ranking Local Search 8
Nikos Feb 9 Google Algorithm Update Google Algorithm Discussions 11
j_holtslander Google preventing URL update for rebranded business Google My Business & Google Maps 7
djbaxter Google January 2020 Core Update rolling out Google Algorithm Discussions 1
S Free tool for local businesses - update data on Google, Facebook, Yelp, etc. - would you use it? Local SEO Tools & Software 7
S Google places email signature with updating review count Google My Business & Google Maps 9
24techsoftaus Google Algorithim Update SEPT 2019 Local Search 7
JoyHawkins Google My Business Updates the Guidelines for Practitioners Google News: Important Changes & Features 13
georgebizpro Google June Broad Core Update Case Study: Keyword-rich domains back on the rise? Google Algorithm Discussions 2
Chaddow Google Maps Driving Directions Update ? Has anyone seen this Google My Business & Google Maps 4
Caroline Google Maps won't update Help & Support for Google Local 1
djbaxter Google: Update Chrome Immediately! Websites, Software, and Security 2
JoyHawkins Google Updates the GMB Guidelines Google News: Important Changes & Features 2
Justin Mosebach Google Announces Maps Messaging Updates for Businesses & GMB Google My Business & Google Maps 3
JoyHawkins October 3, 2018 - Google Medic Algo Update - How Did It Affect Local Businesses? Google Algorithm Discussions 4
JoyHawkins Re: Social Media Signals and Google August 2018 Core Algo Update? Recycle Bin 0
djbaxter Google Speed Update: If you have a fast site, making it faster won't boost rankings Organic SEO 3
djbaxter Google's Speed Update: Gradual Scale, Small Improvements Matter Organic SEO 1
djbaxter An Investigation Into Google?s Maccabees Update Organic SEO 2
L Updated google street view image for listing which is incorrect Local Search 8
Robin Google Local Guides Program update Google My Business & Google Maps 2
James Watt Google Street View Update Schedule Google My Business & Google Maps 0
Linda Buquet To All the Google My Business Data Geeks - Check your Dashboards, Cool Update Google My Business & Google Maps 1
E Google Maps buried listing after updating address Google My Business & Google Maps 30
Linda Buquet Google My Business API gets Added Features with V3.1 Update Google My Business & Google Maps 2
Linda Buquet Possum Update Analysis - Biggest Google Local Update Since Pigeon via Joy Hawkins Google My Business & Google Maps 35
Broland More Google Maps Updates? Google My Business & Google Maps 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom