How Does Google Calculate Call Only Ad Charges?

[MoneypennyCO]

Hey guys. What determines when a charge is made against a Call Only Ads budget? Is it "Impressions"? "Clicks"?

How are the costs calculated?

Thanks for your help!

 

[JoyHawkins]

You get charged when someone clicks the call icon.

 

[MoneypennyCO]

You get charged when someone clicks the call icon.

Thanks so much, Joy. You rock! Last question . . . What determines the cost per click?

 

[JoyHawkins]

Mostly what other people are bidding. Google has some helpful articles about how they calculate quality score and cost per click. Actual cost-per-click (CPC): Definition - Google Ads Help

 

[MoneypennyCO]

Mostly what other people are bidding. Google has some helpful articles about how they calculate quality score and cost per click. Actual cost-per-click (CPC): Definition - Google Ads Help

Many thanks, Joy.