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I'm doing some research and came across something that I want to understand.

How does google dictate the listing title in the 7-pack. That is the clickable main title for the listing?

Is it from the title of their homepage on their website? Is it random? It seems to me to be somewhat random, but I've seen some G+Local listings ranking first in the 7-pack with pages that are not even completed, so wondering how they pulled that off?

Thanks in advance,
Mike
 

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