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Like most other things on the internet, impermanence and change is king. Are we seeing a change in regards to local directories? Are you continually looking for new opportunities in the local environment?
By Adam Dorfman over at SIM Partners


Local Directories: Here Today, Gone Tomorrow?

For quite some time, search marketing practitioners have viewed local directories such as Yelp and YellowPages.com to be an essential element of a local search strategy. Typically, marketers wishing to be visible locally have cast their nets far and wide, ensuring that their location data is listed on as many local directories as possible. But data from a recently released study suggests that marketers might want to rethink their approach to relying on local directories.
 

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