- Aug 7, 2013
- Reaction score
I'm loving this trend and look forward to digging in.
Local On-Demand Economy: Flipping Local Search as We Know It
One of the many attributes of the local on-demand economy (LODE), is it?s potential to flip local advertising models we?ve known for more than a century. It will do this in some cases by replacing marketing with a commerce engine; or as we?re calling it, the ?logistical last-mile? to the consumer.
This all results from a more direct linking of buyer and seller ? and the systems in place to achieve that marketplace transparency in a more compressed way. With Uber for example, instead of searching, viewing listings, reviews, calling? you simply press a button and a car shows up.