Sharing Medical Patient UGC on GMB Post

[rich_marlatt]

I am curious to know if anyone has experience in the healthcare space with sharing User Generated Content? We are looking at setting up a "selfie" wall with fun signs to encourage patients to take selfies and share them on their social media. We would love to share some of those posts on Social Media and on GMB. Do we need them to sign a media/HIPAA release form?

 

[Phil Rozek]

@rich_marlatt, most people in the healthcare space seem not to bother. Or maybe they have such a smooth process that I just never hear about it, or they shake on it with patients. I think the latter's most common, because if someone stands for a selfie or consents to a before-and-after-video or photo, then that's de facto permission.

Just the same, it appears that technically you're supposed to have patients sign a model-release form. Like this one:

https://communications.rutgers.edu/sites/default/files/Rutgers%20HIPAA%20Authorization%20form%2008-18-20.pdf

 

[djbaxter]

@Phil Rozek that link is present on the Rutgers site at Search Results | Communicating about Rutgers but if you actually click on the link you get a 404 not found.