Sep 29, 2013
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I have came across a strange organic search scenario.
Though, I see it as an opportunity

Clients main keyword is "Personal Trainer Cleveland", Which is in qld australia.
The TOP results in organic are from "Cleveland Ohio".

Are there any extra step that can help us rank quickly in organic?
We are also implementing proper schema markup, what else we could do?



Sep 29, 2013
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Hi Joy,

Thanks for the reply.

This is what i am getting searching from google.com.au

Screen Shot 2018-08-03 at 2.19.52 am.jpg

Screen Shot 2018-08-03 at 2.19.52 am.jpg


Sep 29, 2013
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This is what i am getting from Adword Preview tool i have set the location to the exact zip code 4163.


And this is what i am getting from my rank tracking.


I am gonna ask the client to send me the screenshots of couple of keywords.




LocalU Faculty
Top Poster Of Month
Jul 18, 2012
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It's important to make sure it's searching Google but also that the location of the searcher is coming from within Cleveland in Australia. If you don't do both you'll likely see US results.

I used View Google Search Results from any Location in any Country and set my country to Australia and the city to Cleveland QLD and it looked fine.

I would avoid the Ad Preview Tool for checking local rankings - it's super inaccurate for anything non-ads.

This is the search URL of the result I get with Bright Local's tool:
cleveland personal training - Google Search
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