Hey guys,
I'm currently working with a client - law firm.
2 locations: Chicago/Orland Park (Chicago is the main location)
2 practice areas - personal injury/criminal defense
Of course he wants to rank for both locations and both practices.
I advised him that it would be better to create a separate page for Orland Park and he agreed.
So now I'm re-writing the on-page elements (titles in particular) and I realized that I'm a little bit confused. Should I use the following structure:
Home page - Practice area 1 + Practice area 2 | Both Locations | Brand Name
Service page - Practice area | Both Locations | Brand name
Some of his titles at this point look like this:
Chicago Personal Injury Attorney & Criminal Defense Lawyer
Chicago Car Accident Lawyer | Cook County | Orland Park, Illinois
I'm currently working with a client - law firm.
2 locations: Chicago/Orland Park (Chicago is the main location)
2 practice areas - personal injury/criminal defense
Of course he wants to rank for both locations and both practices.
I advised him that it would be better to create a separate page for Orland Park and he agreed.
So now I'm re-writing the on-page elements (titles in particular) and I realized that I'm a little bit confused. Should I use the following structure:
Home page - Practice area 1 + Practice area 2 | Both Locations | Brand Name
Service page - Practice area | Both Locations | Brand name
Some of his titles at this point look like this:
Chicago Personal Injury Attorney & Criminal Defense Lawyer
Chicago Car Accident Lawyer | Cook County | Orland Park, Illinois