consultant

Member
Joined
Sep 29, 2015
Messages
111
Reaction score
21
There's a business that allows Subcontractor Affiliates to signup. Most of them don't have a website. They want to operate under their own business name but leverage the brand recognition and Domain Authority of the parent website. The challenge is there can be more than one affiliate in a given city. Their service area, and services they perform are identical to each other. Most want the "Parent Company" to handle scheduling so they just have their local number forwarded to the parent company. The parent company picks the affiliate to assign to the job based on availability.

If the only thing unique to their their GMB landing page on the Parent Company's website would be the heading with their business name ("Joes Service - An Affiliate of Parent Company" and the phone number (and their GMB physical address), and all the other content is identical to the other affiliates in that city, if the Parent Company has a "Master Landing Page" for their own GMB listing for that city, would it be viable to just duplicate the content for each affiliate (on the parent company's website), change the business name and phone number and add the canonical tag pointing back to the "Master Copy" of the city landing page? Basically, the Parent Company doesn't want multiple landing pages for the same city to come up in the search results when the content is all 98% the same for each Subcontract Affiliate in that city. (Although I'm sure some Black Hat SEO's would love this.)

The reason for having separate GMB listings for each affiliate is mainly due to the fact the subcontractors want the ability to take the calls directly when they so choose via turning forwarding on/off for the published phone number in their GMB listing. Ultimately the Subcontractor Affiliate would replace the landing page with maybe their own unique 'microsite' on the parent company's website but the resources just aren't there yet for all parties involved to initially do that. And frankly it's just really a bunch of content spinning since the services and service area are all identical.

I guess this strategy breaks down if Google uses the existence of a canonical tag to flag the Affiliate's GMB listing as a duplicate of the parent companys but that does not appear to currently be the case and I'm not sure that would ever happen as it seems to me totally within Google's guidelines and reasonable to implement this type of strategy.
 

consultant

Member
Joined
Sep 29, 2015
Messages
111
Reaction score
21
It's a theoretical question. The landing pages and GMB listings haven't been created yet. Maybe the real question is, can a GMB listing get ranked using a landing page that is canonical or noindex? Since listings with no website specified at all rank, maybe the answer is yes. Assuming that's the case, we then come back to the question as to if there is a negative effect on Local Finder ranking if you use landing pages that you are instructing to Google (via canonical) are identical to more than one GMB listing?

Maybe no one knows because no one has tried this so we all would just be guessing at this point.
 
Last edited:

Yan Gilbert

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Oct 15, 2016
Messages
452
Solutions
1
Reaction score
520
Addressing the question...

"can a GMB listing get ranked using a landing page that is canonical or noindex? "

Not sure how it would affect the rankings, but I think it would accept a canonical link in the website field without issue.

If it is noindexed though, the algo might go looking for a better page to link to since it might just see that entry as blank.

..but just guessing. Would need to test.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I'm sure it would accept the URL. However, if it's canonical or no index I imagine the ranking won't be too good. Canonical might make it if Google sees it as a 301.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Canonical acts as a soft directive for a 301 redirect. I say "soft" because it's not always acknowledged, but for the most part Google does a good job of abiding by what the canonical says.

Do not use a noindex tag on those pages. I feel pretty good about predicting they won't rank if you do that. You basically stop the crawl path at the landing page, which means Google hits that affiliate LP... stops.... then leaves then may not visit again. Since you just told it not to index the page, it won't be back after identifying it as such. Like @Yan Gilbert said, Google may just find something else to use.

On to the ranking question, I'd say test out the canonical idea. It all depends what that "master page" is all about. If these contractors are spread out all over the place, then it's like placing the homepage on all of them. For franchise businesses with many locations, it typically doesn't work as well to send everyone to a homepage. If that master page is really strong and ranking well on its own now, then it might have a shot to rank.

I haven't come across this exact scenario, but seems like the canonical is worth testing. Try it with a small sample size first to see what happens, then expand.
 
Last edited:

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Do not use a noindex tag on those pages. I feel pretty good about predicting they won't rank if you do that. You basically stop the crawl path at the landing page, which means Google hits that affiliate LP... stops.... then leaves. Since you just told it not to index the page, it won't be back after identifying it as such. Like @Yan Gilbert said, Google may just find something else to use.

I believe the noindex tag won't stop Google, it just tells them not to index. If you nofollow the page as well, that should stop Google (theoretically). That is my understanding. Is that yours as well Eric or do you believe they stop on the page after seeing noindex?

At any rate, Eric is right, don't use noindex.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Sorry, I wasn't clear in that post. It doesn't stop them initially but may tell them to not visit again in the future unless you force a crawl. Bots should keep coming back to the canonical page to check up on it.
 
Similar threads
Thread starter Title Forum Replies Date
E Duplicate Content & Use of Canonical Across Site With Multiple Locations Local Search 6
Annika Neudecker Should you use more than 5 GMB categories? NAP, Categories, Dashboard Data 2
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 7
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
K Correct use of schema Google My Business & Google Maps 2
walkities Multi Location Using Same Phone Number? Local Search 2
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3
djbaxter How To Use the new noindex and force redirect custom addon for threads Admin Stuff 0
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 7
Ellen Looking for live example of website using Place Photos Google My Business & Google Maps 5
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
Wary Goose Anyone used the Business Banking Service GMB Category in the U.S. yet? NAP, Categories, Dashboard Data 5
bczubiak Dental website using W E O Media Template Website.. ditch it and build a new one? Local Search 1
Kayla Adam What Strategy Should Been Used for My Wellness Clinic Local Search 5
K New local business using stock photos for portfolio Local Content 5
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
Chris Ratchford GMB account login using @pages.plusgoogle.com email Google My Business & Google Maps 1
nathangdavidson Anyone using Google's Marketing Kit tool to promote reviews? Google My Business & Google Maps 5
Ben Walsh Haro - are people still using it effectively in 2020? Ask a LocalU Expert [PRIVATE] (LocalU) 3
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
J Using gmb categories in URLs Google My Business & Google Maps 2
Ryan Steinolfson Practitioner's Page - Using a Cell Phone number for the listing Google My Business & Google Maps 2
M Business Suspended for Using Virtual Address, Moving to New Real Location Moving or Name Changes 4
N Should I use a GMB Website to get a citation and links? Google My Business & Google Maps 2
STM Using Web 2.0 properties to boost local rankings in 2020? Local SEO Tools & Software 1
Nicole Basham Can a storage facility be used for a GMB listing? Google My Business & Google Maps 4
djbaxter How spam reports are used at Google: Manual actions vs. algorithm updates Spam on Google 2
Nicole Basham Using Spanish-language content in GMB listing Google My Business & Google Maps 4
A What Wordpress Website Builder & Theme do you use? (Page speed in mind) Organic SEO 4
D Use a location page or use homepage? Local Search 2
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
A What Wordpress Speed Optimizing Plugins do you use? Websites, Software, and Security 7
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
P Data aggregator sites - Who to use? Citations 3
genzlinger Getting Business Address Found Using Siri Local Search 1
C Don’t we all want to develop fast websites? WordPress fastest page speeds using background images <srcset>, <img>, <picture>, @media, @2x retina Websites, Software, and Security 0
O When do you use Google Maps APIs? Local Content 1
P Schema Markup - SameAs - Using these for citations for branches Citations 14
J Using the phone number of the previous local business Citations 5
P Can I use? Schema.org [TaxiService as Airport Transfer Service] Local Search 6
nathangdavidson Asking clients to use specific words in Google reviews, against guidelines? Local Reviews 2
S Google just changed their rules for GMB posts: If you are a chain, you can now mass post to all your GMB locations using a GMB post scheduling tool Google My Business & Google Maps 6
EmilyW GMB Q&A: using as a FAQ Google My Business & Google Maps 4
SpectateSwamp Using long fancy filenames to curate Videos Mobile & Social 3
CraigJMount 3 Uses of the World "Duplicate Location" in GMB Google Duplicates & Merges 1
SpectateSwamp Using Fancy FileNames to curate videos Recycle Bin 0
djbaxter Google: We Still Use PageRank. We do not use Domain Authority. Organic SEO 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom