More threads by Syed Amir

Syed Amir

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I’ve set UTM parameters correctly in a client’s Google Business Profile website URL. The parameters work fine when tested directly, but when clicking the website button in GBP, they’re stripped off and only the base URL shows.

Has anyone encountered this? Any solutions to keep the UTM parameters intact when users click the website link?

02.jpg


01.jpg
 
There are a couple of things mentioned in this thread: https://localsearchforum.com/threads/gbp-website-utm-falling-off-when-clicked.62115/

- having http instead of https (although in your screenshot I see the https in the status bar)
- if the site doesn't use www and you have www in the URL in the profile

I always keep my UTMs short for that URL: https://mysite.com/?utm_source=gbp

If you go to https://locations.google.com see if you have a pending change on the location (it may still be a pending edit):

2025-06-25_07-45-34.png
 
There are a couple of things mentioned in this thread: https://localsearchforum.com/threads/gbp-website-utm-falling-off-when-clicked.62115/

- having http instead of https (although in your screenshot I see the https in the status bar)
- if the site doesn't use www and you have www in the URL in the profile

I always keep my UTMs short for that URL: https://mysite.com/?utm_source=gbp

If you go to https://locations.google.com see if you have a pending change on the location (it may still be a pending edit):

2025-06-25_07-45-34.png

Nope no pending edits - The website with UTM, it is live and accepted, but still happening.
I got a lead this maybe happening due to the thirdparty, in my case it is brightlocal.. fingers crosses, I am checking it,
 

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