Which business has NAP consistency?

[keyserholiday]

Here are two businesses. Which one has NAP consistency?

 

[whitespark]

My guess is that the business on the left has consistent NAP and the one on the right has an absolute mess of inconsistent citations.

 

[keyserholiday]

My guess is that the business on the left has consistent NAP and the one on the right has an absolute mess of inconsistent citations.

It's a trick question. Both GBPs have Yext enabled and have NAP consistency.

Here is the same GBP on the left, and the one on the right doesn't have NAP consistency.

 

[valentinb13]

forgive my ignorance, but what is the speculation for what is driving the two on the right's great results?

 

[keyserholiday]

forgive my ignorance, but what is the speculation for what is driving the two on the right's great results?

Review volume

 

[Glass]

Review volume

Does that benefit taper off after 150 or so reviews or do you still receive benefit obtaining more?

 

[keyserholiday]

Does that benefit taper off after 150 or so reviews or do you still receive benefit obtaining more?

It's review recency and not the total review count.

 

[Kurt Steinbrueck]

It's review recency and not the total review count.

Interesting. Have you controlled for other factors like competition, location, whether the location is open, etc.?

 

[JS Girard]

Interesting. Have you controlled for other factors like competition, location, whether the location is open, etc.?

Jason's point is more that too many people still think NAP consistency is a crucial ranking factor, or a ranking factor at all.

There are other reasons to pay attention to it (especially on the major sources), but unless you need a move or a massive rebranding to go over smoothly, they are not related to rankings and there are many things more useful for a business's ranking.